Web Design

Diversity Initiatives in Web Design

Web developers have been the bedrock of any company’s business strategy for some time, and the industry is continuing to thrive and grow at a rapid pace. This is why it’s surprising that it is so lacklustre when it comes to diversity. A recent study revealed 80% of those in the design industry are male,…

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Adobe CC Updates to Boost Workflow and Collaboration

Adobe has just announced the June update to its Creative Cloud suite, with a raft of changes, many of which are directly aimed at making collaboration, and remote-working easier. Whether Adobe’s focus on collaboration and remote-working was prescient long-term thinking, or if this direction of development is a reaction to the Covid-19 pandemic is unclear;…

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Proven Free Trial Approaches for Growing Your SaaS

If a free trial model is executed well, it can become your new secret weapon for lowering your CAC (Customer Acquisition Cost) and increasing conversion rates. However, that level of success doesn’t come without its fair share of challenges. What if you lose money? How do you avoid freeloaders? Which free trial model should you…

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