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Mac

10 Cool Gift Ideas for Mac Users This Holiday Season

Looking to snag the perfect gift for a Mac fan this holiday season? We’re here to help! Here are some great accessories that will make perfect gifts for any Mac owner.



Jabra Elite 85h


Jabra Elite 85h

Buy Now On Amazon
$290.00

A good pair of headphones is a must-have for any Mac owner. They can help drown out distractions and help you focus on the task at hand. A combination of active noise cancellation technology and a comfortable fit make the Jabra Elite 85h hard to beat. The wireless over-ear headphones can provide up to 36 hours of music playback on a single charge.

In a pinch, you can add five hours of playback with just a 15-minute charge with the included USB-C cable. There’s no need to worry about an on/off button on the headphones; the headphones will automatically turn on when worn and will and pause playback when removed. Jabra offers four different color options, too.

You can find out more about the headphones in our Jabra Elite 85h review.



Logitech MX Master 3


Logitech MX Master 3

Buy Now On Amazon
$99.99

Logitech has long been one of the best choices for anyone needing a mouse for the Mac. And the Logitech MX Master 3 offers great features to help you be even more productive during the workday. One of the best features of this model is an all-metal scroll wheel that’s quiet and can scroll through almost 1,000 lines in a second. There is also a thumbwheel to help you scroll horizontally.

You can customize the mouse for almost any app and take advantage of stock customization options for apps like Safari, Microsoft Word, Adobe Photoshop, and Google Chrome. A built-in battery can go for up to 70 days of use on a single charge. The mouse connects to a Mac via Bluetooth or a small USB receiver. You can select from a graphite or gray version of the mouse.



CalDigit TS3 Plus Thunderbolt 3 Dock


CalDigit TS3 Plus Thunderbolt 3 Dock

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Thunderbolt 3 technology has quickly become the standard on Mac laptops and desktop models. To make the most of the technology, a Thunderbolt 3 dock can solve the dongle dilemma and add other connections, including USB-A, HDMI, and others. One of the best on the market is CalDigit TS3 Plus.

The dock can provide up to 85W of power, which is good enough for even the largest 15-inch MacBook Pro. There are 15 ports on the dock, allowing you to connect up to two 4K monitors or a single 5K monitor. Other options include five USB-A ports, Gigabit Ethernet, digital optical audio, and an SD card reader.



HP Tango X Printer


HP Tango X Printer

Buy Now On Amazon
$199.89

The HP Tango X Printer is a modern take on the ubiquitous accessory and designed to work with both a Mac and iOS devices. Getting started with the wireless printer is quick and easy, as there is no need to worry about drivers. The printer is AirPrint compatible, making it simple to print from any Apple device.

Along with a cover that doubles as an output tray, the small printer can fit almost anywhere in your home. An optional ink subscription service will always keep your printer ready to go. And as a nice plus, any subscriber can print photos from their iPhone for free.



Twelve South PlugBug Duo


Twelve South PlugBug Duo

Buy Now On Amazon
$59.99

Nearly every MacBook owner has the ubiquitous—and hefty—Apple charger in their bag. The TwelveSouth PlugBug Duo makes it much more useful. The device is compatible with Apple’s MagSafe and USB-C power chargers, and snaps on top of the adapter to add two additional USB plugs.

Both of these ports provide 2.1A to charge another device like an iPhone or iPad quickly. For the world traveler, Twelve South also includes five different AC prongs that will convert a MacBook charger to fit most electrical outlets around the globe.



Mophie Powerstation USB-C XXL


Mophie Powerstation USB-C XXL

Buy Now On Amazon
$99.95

The Mophie Powerstation USB-C XXL is a powerhouse battery pack that can charge pretty much any Apple product imaginable. This even includes newer MacBook models that have a USB-C connection. The 19,500mAh battery can provide up to 14 hours of additional battery power for a USB-C laptop at 30W. That means you can charge a MacBook or a MacBook Air as quickly with the battery as with a normal power adapter.

It can also juice up the new iPad Pro devices quickly using the USB-C port. This model also includes a 2.4A USB-A port to charge other devices, like a smartphone. Its LED indicator will let you know how much power remains. As a nice plus, the exterior is covered with soft fabric that’s easy to hold and won’t scratch other devices in your bag.



Belkin USB-C to Lightning Cable


Belkin USB-C to Lightning Cable

Buy Now On Amazon
$29.99

These days, USB-C cables are essential, especially for any modern MacBook. If you have an iPhone, the Belkin USB-C to Lightning Cable is a great choice. This cable is MFi certified and made with special DuraTek fiber that is built to stand the test of time.

The cable is also one foot longer than Apple’s official option for more flexibility to charge your iPhone. A built-in leather strap helps keep your desk organized and free of cable clutter. Belkin also provides a 5-year warranty on the cable.



Incase ICON Backpack With Woolenex


Incase ICON Backpack With Woolenex

Buy Now On Amazon
$139.97

When it’s time to hit the road with your MacBook, a good backpack can help protect the expensive investment and give you space for everything else you need. The Incase ICON Backpack with Woolenex holds up to a 15-inch MacBook in a padded laptop compartment. The exterior of the backpack is made with Woolenex fiber that’s durable and resists stretching and shrinking.

Along with space to hold small and large items inside, the backpack sports an iPad pocket on the side for quick access and a small pocket on the bottom with an integrated cable port for power or audio. While wearing the backpack, airflow channels on the back panel and padded shoulder straps help keep you comfortable.



WD My Passport Portable SSD


WD My Passport Portable SSD

Buy Now On Amazon
$167.99

Additional external storage can go a long way, especially for Mac users who need to store large photo or video libraries .The WD My Passport Portable SSD is available in sizes up to 2TB.

It can transfer files at speeds of up to 540MB/s. The drive is ready to use with any USB-C port and is also compatible with a USB-A. It even offers password protection and hardware encryption for additional layers of security.



Rain Design mStand 360


Rain Design mStand 360

Buy Now On Amazon
$49.96

A stand is another great way to improve ergonomics while working with a MacBook. It can raise the screen to eye level and help reduce neck strain. A solid all-around choice is Rain Design’s mStand360. The aluminum stand is compatible with all MacBook models and cools your laptop by acting as a heat sink.

A swivel base allows you to quickly access ports and share your screen with others. As a nice touch, the built-in cable organizer can help reduce wire clutter on your desk. You have three colors of the stand to select from; space gray, gold, or rose gold.

The Best Gifts for Mac Users

Hopefully, one of these gift ideas will make your shopping even easier this holiday season. Whether you pick out a stand, power bank, or something else entirely, these accessories should bring a smile to any Mac owner.

Don’t have time to wait for these to arrive? Check out last-minute gifts that don’t need shipping


3 Last-Minute Digital Gifts That Don’t Require Shipping




3 Last-Minute Digital Gifts That Don’t Require Shipping

Need a last-minute gift? Going digital may be your only hope for timely arrival. Here are the best last-minute digital gift ideas.
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instead.



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IBM: ‘Mac users are happier and more productive’

MINNEAPOLIS – IBM stole the show at the annual Jamf Nation User Conference this week when it announced that Mac users are more likely to stay with the company and will be more productive while they’re there.

IBM’s happy Apple orchestra

IBM CIO Fletcher Previn talked up fresh IBM findings that show those of its employees who use Macs are more likely to stay with IBM and exceed performance expectations compared to PC users.

The details of his claims are:

  • There are 22% more macOS users who exceeded expectations in performance reviews, compared to Windows users.
  • High-value sales deals tend to be 16% larger for macOS users, compared to Windows users.
  • macOS users are 17% less likely to leave IBM, compared to those who use Windows.
  • MacOS users are happier with the third-party software availability within IBM — just 5% of macOS users ask for additional software, compared to 11% of Windows users.

It’s possible these claims reflect some other difference between Mac and PC users, but with hundreds of thousands of IBM employees in the sample group it’s hard not to see some contribution from the choice of computing platform.

Tomorrow’s world today

“The state of IT is a daily reflection of what IBM thinks and feels about its employees,” said IBM CIO Fletcher Previn. “I’ve said it before – when did it become OK to live like the Jetsons at home, but the Flintstones at work? We aim to create a productive environment for IBM’ers and continuously improve their work experience, and that’s why we introduced our employee-choice program to IBM employees in 2015.”

When IBM began its widely-reported move to integrate Mac (and other Apple systems) across its business with the [email protected] scheme in 2015, the company discovered that tech support costs were much, much lower.

At that time, it was deploying 1,900 Mac devices per week. During this deployment, it found that  a single help desk person was able to support 5,400 Mac users — even though it took about 22 people to support the equivalent number of PC users.

The TCO argument is over

Today, IBM has just seven people supporting 200,000 macOS devices in contrast to the 20 needed to support the same number of Windows devices, IBM said at JNUC.

This means it costs IBM 186% more to support Windows than it does Macs.

This wasn’t the only big surprise. IBM also observed that users found it easier to migrate from a previous version of Windows to a Mac than to upgrade older Windows systems to the latest version of Windows. IBM claims 98% of its Mac users said migration from Windows to macOS was easy, compared to 86% of people shifting from Windows 7 to Windows 10 who felt the same way.

Admittedly, the latter is not too damning a statement on its own. But when it is easier to switch to Mac than it is to stick with Windows – and when such a migration is also cheaper to support and delivers better staff retention and better productivity – it’s hard to see why any enterprise would delay exploring Apple as a viable alternative to existing technologies, particularly as older Windows versions hit End Of Life.

What happens next?

Year by year, the Jamf JNUC event provides additional evidence that Apple’s platforms are – at the very least – peer players in enterprise IT. IBM’s latest revelations seem to suggest that, at least in some common use cases, Apple – and the Mac – are breaking out to become the best available platforms for enterprise technology.

Jamf sits at the breaking edge of the Apple ocean as it floods into the enterprise technology sector. The company continues to seek and resolve the challenges faced by those making large-scale Mac deployments. For example, it announced a new endpoint security system for Macs it calls Jamf Protect at JNUC 2019, which it claims will give enterprise security teams “unprecedented visibility into [their] Mac fleet,” along with the ability to identify and deal with threats.

Apple in the IT ecosystem 

This is, in my opinion, a major step toward the evolution of (private by design) edge-device based AI-supplemented protections that I believe will define future cybersecurity protection. Jamf is by no means the only company exploring such systems — Orange Cyberdefense has its own takes on situational awareness for systems, for example.

Josh Stein, director of product strategy for Jamf Protect, explained what the system does:

“[It] monitors for system-wide activity, enabling security teams to take action against Mac-based threats which may otherwise go unnoticed, all while allowing organizations to embrace new OS functionality from day one.”

The company also announced Jamf Connect for mobile, an important technology that allows for secure password-less authentication through most modern systems, replacing smart cards and FIDO security keys with iPhones. The idea is that it becomes possible to use the system and your iPhone in order to access a Mac, cloud services or even Windows computers.

I’m at the JNUC event this week, but it is becoming very difficult to avoid the sense that, at least in terms of making an edge-based business case for its systems, Apple is developing powerful argument to replace Windows as the base system for successful enterprise IT deployments.

What’s interesting about this is that as Apple develops its own models for ultra-private, on-device AI, at what point can server-based enterprise deployments be replaced by more effective — and yet more private — edge-based intelligence?

This certainly seems to be where the industry is going.

Please follow me on Twitter, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe.

Copyright © 2019 IDG Communications, Inc.





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Run Windows on Your Mac With Parallels Desktop 15

Compared to the dark old days, we’re rich with options when it comes to running Windows programs on macOS. There was a time when even Mac diehards might have had to keep a Windows PC around in order to use a key piece of software. Now we have Boot Camp, but that might be overkill if you only need to run a few applications.

Parallels Desktop not only lets you run Windows programs in an environment they recognize, but blend them in with your Mac like they’ve been there all along.

Who Is Parallels 15 For?

Parallels can download Windows 10 for you

Parallels is for anyone who needs to run Windows apps on a Mac, from beginners to power users. For beginners, the software walks you all the way through installing Windows on your Mac. Parallels even automatically downloads Windows for you, so you don’t need to go through the trouble of downloading it yourself.

Power users will appreciate how much you can tweak the software. You can customize exactly how much of your system resources are available to Windows on your Mac. This can help you keep battery use in check, or conversely offer up as much power to hardware-intensive applications.

Parallels Desktop’s main competition comes in the form of VMWare Fusion. We’ve looked at VMWare Fusion before, and while it offers powerful functionality, Parallels is more flexible in some ways. We’ll get to exactly how in the next section.

Parallels Desktop Features

Parallels for Mac focuses heavily on making Windows apps blend in seamlessly with the underlying macOS system. This means you get copy and paste between macOS and Windows, as well as support for drag and drop. If you use an app like 1Password on your Mac and need to paste a password in Windows, for example, this is quite handy.

Coherence Mode

Coherence mode in Parallels 15

Parallels Desktop can take this even further with its Coherence mode. In this mode, you don’t get the standard full virtualized desktop. Instead, Windows runs in the background, while only the applications you run via Parallels are displayed. This is handy if you just need to run one key app that only works on Windows.

You can take this even further. If you need to open an app all the time, you can keep it in your Dock as you would with any macOS app. When you go to launch the Windows app, Parallels quietly runs the virtual machine in the background.

Full Screen Mode

On the other hand, if you need the full Windows desktop experience, Parallels for Mac can handle that as well. The software offers a full screen mode, which essentially lets you run Wondows on Mac just as you would if you had installed Windows via Boot Camp.

As we’ve looked at before, there are plenty of advantages to virtual machines instead of dual booting.

External Drive Support

Parallels supports mounting external hard drives. This is handy since macOS doesn’t support writing to NTFS drives by default, and even the existing options can be risky. Running a full-fledged instance of Windows 10 lets you access the files on these drives without worry.

Right after the first launch of Windows 10 in Parallels

All you need to do in order to access these drives is boot Windows 10 via Parallels, then open up File Explorer. From here you’ll be able to work with the files as normal. You can also move macOS files to and from the drive, using Parallels as a middleman of sorts.

What’s New in Parallels 15?

Parallels Desktop launching

As the version number hints at, Parallels 15 is optimized for macOS 10.15 Catalina. That said, you don’t need to have Catalina installed in order to run Parallels 15. This is great if you need to run an older version of macOS for compatibility purposes. You can run Parallels Desktop on macOS versions as old as 10.12 Sierra.

Parallels Desktop 15 adds support for DirectX 11, as well as DirectX 9 and 10, via Apple Metal. This means you can run software like Autodesk 3ds Max 2020 or games like Fallout 4, all while taking advantage of your Mac’s hardware. For this to work, you’ll need to be running macOS 10.14 Mojave or later.

It isn’t all about macOS-exclusive features, either. Parallels Desktop 15 allows you to use your iPad as well. The software can make full use of Sidecar (a feature that arrived in Catalina), which hooks up your iPad as a second monitor. It even supports using the Apple Pencil on your iPad in order to use Windows touchscreen and pen functionality.

Finally, Parallels Desktop 15 has improved performance in various areas. The Parallels website claims that Microsoft Office applications launch up to 80 percent faster. That’s not all: 3D graphics have also received improvements and can run up to 15 percent faster than previous versions of the Parallels Desktop software.

Parallels Desktop vs. Parallels Desktop Pro

WIndows Paint 3D running on a Mac

When you’re ready to buy, Parallels Desktop comes in two different varieties. First is the standard Parallels Desktop, which costs $79.99. Your other option is Parallels Desktop Pro Edition, which sells for $20 more at $99.99. It’s not much more, but do you need the Pro Edition?

The answer is probably no, unless you’re a developer. The vast majority of the extra features in the Pro Edition are aimed at developers creating Windows apps on Mac computers. These include a Visual Studio plugin, as well as an easy install of a Windows 10 development environment.

Other features include a Parallels Vagrant plugin and the ability to natively manage Docker virtual machines, and that’s just the beginning. If you’re just a regular Mac user or even a power user, chances are good that you’ll get along just fine with the standard Parallels Desktop license.

That said, not all of the features in the Pro Edition are aimed solely at developers. The Pro Edition adds Force Touch trackpad support to the virtual Windows environment, which can be handy. It also enables Cortana support. These aren’t features everyone will need, but they’re also not developer-only features.

Not Sure? Try Parallels for Free

Different people have various needs when it comes to virtual machines. Parallels Desktop can take some getting used to, especially if you’re coming from a similar service. The good news is that there’s a 14-day free trial that lets you try the app before you buy it. That should be plenty of time to know whether the app is right for you.

If you need another solution, take a look at the other ways to run Windows programs on Mac


The Easiest Way to Run Windows Programs on Mac




The Easiest Way to Run Windows Programs on Mac

Running Windows software on your Mac isn’t as tough as you’d think. Here are the most popular ways to run Windows programs on macOS, including the best method for most people.
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How to Schedule Email on Your Mac

If you want to schedule an email on your Mac, you have a few possible ways to do this. Sadly, however, the functionality is not a native part of the Apple Mail app. That means you need to look at alternative solutions.

You can either use an entirely separate email app, an Apple Mail plugin, or the oft-overlooked Mac app Automator. We’ll show you how to use these methods to schedule an email on macOS.

How to Schedule an Email Using Automator

Automator is an Apple app that comes pre-installed on all Mac computers. It lets you automate a wide range of tasks and actions by creating workflows and scripts.

If you want to explore some of the great ways you can use Automator, check out our list of time-saving Automator workflows


8 Time-Saving Automator Workflows for Your Mac




8 Time-Saving Automator Workflows for Your Mac

The Automator app on your Mac makes it easy to automate tedious tasks. Here are awesome time-saving workflows you should set up.
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. Today, however, we’re only interested in how to schedule an email in Apple Mail using the app.

1. Create an Email Workflow

To begin, open the Automator app. You will find it in the Utilities folder, or you can easily bring it up by searching in Spotlight with Cmd + Space.

The app will prompt you to select a type of file for your document. Select Application from the list of options, then hit Choose.

automator choose application

Next, expand the list of options under Library in the left-hand menu and click on Mail. You will see a selection of email-based options appear in the adjacent panel. Locate the New Mail Message option in the list and drag it into the main window.

mac automator mail options

2. Compose Your Email Message

Use the New Mail Message panel to compose the email that you want to automate. As with a regular email, you can add multiple recipients, as well as CC and BCC recipients. If you have multiple email accounts associated with the Mail app, you can also select which account you want to send the message from.

mac new mail message in automator app

3. Create the Email Automation

Once you’re happy with your message, it’s time to set up Automator to send the email at a specific time.

To do so, head back to the list of email actions in the middle panel and find the option titled Send Outgoing Messages. Again, you need to drag and drop it into the main window. Make sure you drop it below the New Mail Message action that you just set up.

automator outgoing message schedule email mac

When you’re ready, go to File > Save. Make sure that you choose Application from the File Format dropdown menu before you hit the Save button.

4. Use Calendar to Set the Time and Date to Send the Email

To schedule the email, you need to head to the Calendar app; you can close Automator now.

Use Calendar to navigate to the date when you want the email to send, then create a new event. In the New Event dialog box, click on Alert to expand the dropdown menu. Select Custom from the list of options.

A new mini window will open. Click on Message to expand the dropdown menu, then choose Open File from the list. In the second dropdown menu (where it says Calendar), click on Other. A Finder window will open. Use it to navigate to and select the Workflow you just created in Automator.

calendar event automate email

To complete the process, click on OK.

5. Leave Your Mac Turned On

You don’t need to do anything else. As long as you set up the calendar entry correctly, you can relax.

There is one condition, however. For the scheduled email to work as expected, you need to ensure that your Mac is turned on and awake at the specified time. If it’s not, your scheduled email will not send.

Other Ways to Schedule an Email on Mac

Sending a scheduled email using Automator is fine for one-off messages. However, if you frequently need to send automatic emails, the process is a bit cumbersome and long-winded. You would be better served using a different approach.

Here are some of the best third-party tools to send an email at a specific time on your Mac.

1. Mailbutler

Mailbutler is one of the best email productivity suites on the market. In additional to Apple Mail, it also works with Gmail and GSuite.

The tool offers message templates, email snooze functionality, reminders, task management, signature templates, email tracking, and a whole lot more. Importantly, Mailbutler also lets you use Apple Mail to schedule an email. The tool is easy to use; it merely adds a Send Later button to Apple Mail’s New Message window.

To unlock the Send Later feature, you need to sign up for the Pro plan. Its pricing is listed in euros at €6.50/month, which is approximately $7.20 at the time of writing.

Download: Mailbutler Pro (~$7.20/month)

2. MailSuite 2019

MailSuite 2019 is a plugin for the Apple Mail app. It consists of four components:

  • MailTags: To tag your messages by keywords, projects, importance, color, and due dates.
  • Mail Act-On: An email automation tool that includes the email scheduling feature.
  • Mail Perspectives: To customize how you navigate your email messages.
  • SigPro: An email signature creation tool.

Because it’s a plugin, if you use MailSuite 2019, you can schedule emails from directly within the Apple Mail app. The plugin costs $60 for a lifetime license.

Download: MailSuite ($60)

3. Use a Third-Party Email Client

spark mail app mac

Lots of third-party email clients for Mac


The 6 Best Email Apps for Mac




The 6 Best Email Apps for Mac

Here are the best email apps for Mac to help you work through your email inbox more efficiently.
Read More

have a built-in way to send an email at a specific time. Two of the most notable include Spark and Airmail.

Of the two, Airmail is the more powerful all-round tool. It has iCloud syncing, support for aliases, a selection of themes, and several additional extensions. However, it costs $27, while Spark is free. Both apps have a version for macOS and iOS.

Download: Spark (Free)
Download: Airmail ($26.99)

The Best Ways to Schedule Email on Your Mac

So what is the best way to schedule email on macOS? Much depends on your personal use case.

As mentioned earlier, people who only need to schedule emails occasionally can get by with Automator. If you need to perform the process regularly, a third-party tool or app might be more suitable. You also need to decide whether you want to stick with Apple Mail or if you’re happy to move to a third-party email client.

To take email even further, have a look at ways to make Apple Mail more productive for professionals


4 Mac Mail Productivity Tips All Professionals Must Know




4 Mac Mail Productivity Tips All Professionals Must Know

If you use the Mac Mail app in a professional environment, check out these tips to work more productivity in Mail every day.
Read More

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Duck Duck Go offers Mac users even more privacy

People are finally waking up to the importance of privacy and the risk of entities over whom we have no control hoovering up the details of our digital lives, and that’s why the latest news from Duck Duck Go is so worthwhile.

Apple’s good privacy just got better

We know Apple is working to protect privacy – its newly updated privacy website shares a huge amount of information on its efforts, while the newly-published Safari white paper confirms the browser’s privacy protections include (among other things):

  • Protection from cross-site tracking.
  • Ad measurement tools that respect user privacy.
  • Secure payments.
  • Sign-in with Apple.
  • Privacy-focused extensions.

The white paper also discusses Safari Extensions, a feature the company has developed with privacy in mind.

This is why you are told what information extensions can access when installed, and also why developers of content-blocking solutions aren’t actually able to access your browsing data. It is also why Apple continues its work to ensure AI-based decisions take place on your device, rather than in the cloud.

Duck Duck Go launches better privacy for Macs

Safari Extensions is also where Duck Duck Go comes in. The private-by-design search engine has introduced its new Privacy Essentials extension for Safari users on Catalina. You can get it on the App Store. iPad and iPhone users can use the DuckDuckGo Privacy Browser for iOS.

The Safari browser extension for macOS includes a range of useful privacy protections, including third-party tracker blocking and a privacy dashboard.

This isn’t the first time Duck Duck Go has offered these tools to Safari users. But major structural changes in Safari 12 required the company to remove the software from the Safari extensions gallery.

Apple has made some changes in macOS Catalina, which means the tools can now be offered once again.

There are two main components:

Tracker blocking:

You can whitelist some sites if you wish, but once you install the Safari extensions they will automatically block hidden third-party trackers on sites you visit.

Privacy Dashboard:

This handy tool shows you how the extensions enhance each site’s privacy – including a Privacy Grade for each place you visit. 

Private search:

You can set your Mac up for private search simply by setting Duck Duck Go as your default search engine: Safari>Preferences>Search, select Duck Duck Go.

Duck Duck Go says it had to make a lot of changes in order to get its new collection of extensions compatible with Safari on a Mac. The new version identifies and blocks more trackers and provides an improved user interface.

Unfortunately, the company’s popular Smarter Encryption tool did not make the transition, though Duck Duck Go promises to restore this functionality in future.

Why these tools matter

We’ve seen plenty of incidents in recent years that prove the threat untrammelled collection of personal data poses – this information is used in ways that go far beyond more acceptable uses in advertising, marketing and click-fraud prevention. (Apple CEO Tim Cook, has described the nature of these technologies as a form of “surveillance.”)

With stakes so high, it’s important to note that tools such as these new extensions from Duck Duck Go and the many privacy protections inside Safari don’t utterly prevent data grabbing – but they do form a line of defense.

Getting around such defenses has become a business in itself.

Cross-site tracking is just one method. But some entities use a technology called “fingerprinting” to identify and track users. This kind of technology identifies information about your device (such as fonts, browsers, plug-ins) in order to track what you do with it.

What Apple is doing

Apple’s response has been to limit the data made available to such tools. Apple is also working to prevent other ways of tracking users through Bluetooth or Wi-Fi, and has developed its own Private Click Measurement tools to enable advertisers to accurately track their campaigns.

One additional fact that may help understand how Apple sees privacy – and why Duck Duck Go is a perfect companion to the company’s products: Whatever you read on Apple News is also private, which means no one will track and assess you for your interests or beliefs based on what you read there.

Please follow me on Twitter, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe.

Copyright © 2019 IDG Communications, Inc.





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