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Should a Web Page Have a Single CTA?


Does adding multiple CTAs to your web pages just confuse your users? That’s a heavily debated question in the digital design space.

Some web designers believe that multiple CTAs give visitors more choice on how they convert. Others feel that leads can only handle a single CTA at a time without getting overwhelmed and abandoning ship.

So, what’s the truth?

Well, that depends. Every consumer has unique browsing habits, and different people act uniquely depending on the situation. That means that how you choose to use CTAs will depend on a lot of different things, including the client you’re working with.

While it’s true that multiple CTA buttons could lead to decision paralysis for leads, there’s also a chance that an extra CTA could keep someone moving further down the buying funnel if they’re not yet ready to purchase.

Perhaps the question isn’t “Should a web page have a single CTA?” but “When and why should a web page have just one CTA?”

 

Defining the Marketing Call to Action

Let’s start simple, by looking at what a CTA actually is.

A call to action is a button or link that tells the user on your website what to do next.

When a potential customer scrolls to the bottom of your landing page or home page, they might see a CTA telling them to “Create an Account”, “Buy Now”, or “Download Here”. CTAs are all about one thing: action.

The mystorytime.com website simply uses the CTA “Start” on its homepage:

mystorytime

Regardless of the end goal of your CTA, the goal is always to drive conversions. For instance, you might be encouraging:

  • Awareness: “Learn More”, “Find out how”
  • Consideration: “Download Now”
  • Decision: “Contact us”, “Book a Demo”
  • Retention: “Become a Member”, “Sign up Now”
  • Advocacy: “Share your Thoughts”

The most important thing to remember about CTAs is that every one of your marketing assets should have one. Without a CTA, you’re not pushing your customers to the next stage in their buying journey – which means that you have a roadblock on your path to conversions.

Think of it this way, WordStream found that a single CTA in an email increases clicks by 371%, and sales by up to 1617%. You want those kind of results for your web pages too!

 

Different Web Pages Require Different Numbers of CTA

Just because every web page should have a CTA, doesn’t mean that it’s a good idea to use the same strategy for everything.

Each asset in your digital portfolio, from your home pages to your landing pages plays a role in the customer journey. While some assets, like your homepage, need to give your audience members plenty of choice, others should be as focused as possible.

Let’s look at how many CTAs are appropriate for the different pages on your website.

Homepage CTAs

A homepage is going to have multiple CTAs because it’s the first page introducing customers to your brand and whatever you have to offer.

The people who visit a company or client’s homepage won’t necessarily have a single goal in mind. Some of them will want to learn more about a brand, while others will want to check out your client’s products.

Take a look at the King and Mcgaw homepage, for instance, there are plenty of options to click on:

king-mcgaw

With a homepage, you want to give customers as much freedom as possible. They’re at a stage in their buyer journey where they don’t want to be pushed into a single decision.

Sure, some customers might arrive on your website and decide to immediately buy something, but it’s not likely. Give leads a chance to enter a journey of nurturing with your client business before you push them into doing too much, too fast.

Product Page CTAs

Most product pages will have at least a couple of CTAs available, because there’s a chance that your site will have more than one kind of visitor. On the one hand, you could have a buyer that wants to add your product to their basket and continue browsing; On the other hand, you might have a lead that just wants to check out straight away.

Depending on the kind of product that your client is selling, you might even have people visiting a website’s product pages that just want to talk to a customer service rep. There are plenty of product pages out there that include a link to the contact page.

Check out this page from Karimoku Cat for instance. It comes with a link to both a product page, and an Amazon page, so customers can choose how they want to continue their journey.

karimoku

Support Page CTAs

Support or contact pages on a website will also probably have a number of CTAs.

After all, most businesses don’t just give their customers the option to call a service rep when they have problems today. Instead, they might want you to design a page where users can answer their own questions through an FAQ, reach a chatbot, or connect with other users in a forum.

The onwards.agency support page comes with access to an email address for users, a phone number, and links to Google Maps, Twitter, and Instagram:

onwards

As a designer, you can choose whether to present those links as buttons, or just basic hyperlinks for customers to click on.

Landing Page CTAs

Now here’s where everything starts to change.

While many of the web pages on a site can get away with having more than one CTA button, your dedicated landing pages can’t.

A landing page isn’t just another part of a client website website, it’s focused strategy intended to drive specific action from a customer. Because of this, most landing pages should only stick with a single CTA that tells the audience member exactly what they want to do next. That’s the case with this simple Squeeze page here:

squeeze

When your clients put a lot of time, effort and focus into getting their users to arrive on a certain page, it’s your job as a designer to make sure that they stay there. Focus on a specific conversion request that keeps the visitor focused.

If you do decide to place an extra CTA on a landing page, make sure it’s something that will drive a similar outcome to the fundamental call to action. For instance “Buy now” could be accompanied by “Enquire today”.

 

Choosing The Right Number of CTAs for Any Page

There’s a common belief in the digital design world that you should only ever design a web page around a single call to action. However, that’s just not the case.

While some pages should definitely have a single focus – others shouldn’t.

A single call to action is the best route for dedicated pages where you want your customers to do one thing and nothing else. Squeeze pages, landing pages and lead capture pages often perform better the more focused they are.

If a customer has clicked on an add or an email link to arrive at your landing page, there’s a good chance that they’re already ready to convert. There are other pages on a site that might require a single CTA too. For instance, a particular service page might just offer the option to send an inquiry to a team.

However, there is room in website design for multiple CTAs too.

A home page, store pages, and even contact pages might include more than one CTA button – and that’s okay.

It’s all about adhering to the experience your client needs at different stages in the buying cycle when they’re trying to reach their customer.



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Microsoft touts Edge’s new tab page connection to Office 365

Microsoft’s not-quite-ready-for-prime-time browser, the Edge built atop Google’s technologies, will feature an enterprise-centric new tab page, one that IT administrators can customize for employees.

The Redmond, Wash. developer outlined Edge’s new tab page capabilities for corporate customers a week after it announced the first release candidate” of the browser.

“When signed in with an Azure Active Directory (AAD) work account, opening a new tab in Microsoft Edge delivers a dynamic and personalized set of your most relevant Office documents, internal web sites, company resources, and other Microsoft 365 content,” Chad Rothschiller, senior program manager, and Matt Betz, product marketing manager, said in a Nov. 12 post to a company blog.

Absent IT intervention through the setting of group policies, Edge in an enterprise will look and work just as on a consumer’s PC, complete with a new tab page fleshed out from a feed of general news. But plug in GPOs (group policy objects) and the browser becomes a front end for Office 365, Microsoft’s productivity software and service subscription.

edge new tab page Microsoft

Office 365 users who log in to Edge through an Azure Active Directory account may see a new tab page integrated with the productivity suite and its services, from IT-mandated quick-click tiles to documents likely to need attention.

Each enterprise new tab page will boast eight thumbnails of selected sites, the first three of which can be set by IT (and set so that they cannot be changed by workers). Those sites might be important intranet pages or mission-critical web apps specific to the company at large, a department or team, or even the individual. The remaining five thumbnails – Edge allows only for one row of eight – will be based on frequently accessed sites or created by the device user, as is typical for other browsers’ new tab pages.

(More information about the NewTabPageManagedQuickLinks policy that sets the first three thumbnails is available here.)

Other areas of the new tab page perform Office 365 landing page duties, the most notable of which, dubbed “Recommended,” culls from recently-worked spreadsheets or collaborated-with-others Word docs or such like from signals derived from the user’s interactions with the productivity applications and others in her company or team. Documents surfaced to Recommended must be stored in OneDrive for Business or SharePoint sites, not surprising since those are the two cloud storage choices for virtually all Office 365 corporate customers.

Below that, other Office 365 content is listed and access to SharePoint’s intranet sites posted. Various views let users filter for pinned files or those, say, that have been received as email attachments.

The whole look and feel is very much akin to what an Office 365 user sees when steering to www.office.com in any browser, Edge included. The fact that Edge offers it on every new tab page makes for one less chore during a workday or, depending on how one sees the ever-present presence of Microsoft in the office, tiresome.

Microsoft, of course, views it as the former. “((The new tab page’s)) Recommended Documents feature is the ‘magic’ that surfaces what you need most,” contended Rothschiller and Betz. “It is the intelligence that monitors all file activity and uses machine learning to produce a short list of files, saving you time and allowing you to pick up right where you left off.”

Also integrated with Office 365 is the search field on the new tab page. When the user logs in to an AAD account, searches bring results of not only the web in general, but also organization-specific information, such as documents (again, those stored in OneDrive for Business or on a SharePoint site), personnel and intranet sites hosting line-of-business web apps.

Rothschiller and Betz called out manageability – no shock there, as that has historically been a strength of Microsoft-made browsers – but didn’t compare Edge with Chrome, the former’s foe as well as its forerunner. It might have been a missed opportunity, as Chrome is not equipped to sport an enterprise-specific new tab page (presumably one linked to its G Suite) nor able to somehow integrate with Office 365.

Edge’s first Stable build – production-ready, in other words – is set to launch Jan. 15. Until then, commercial users and IT administrators can kick the tires of the Beta, which can be downloaded from here for Windows and macOS.

Copyright © 2019 IDG Communications, Inc.



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How to Share a Google Docs, Sheets, or Slides File as a Web Page

The Google Drive Logo

With Google Drive, you can share any Google file (from Docs, Sheets, or Slides) online as a web page for anyone to see. You can even share simple HTML files to act as your site’s landing page. Here’s how to do it.

Sharing a Google file as a web page is a great way to publish information to the Internet for a large audience. Anything you share is entirely public, and—if you use the right search string—it can be found via any search engine as a lightweight page on the web.

When you share a file to the web, Drive creates a copy of it with a unique URL. This allows you to make edits and publish changes when you want to, and it also prevents viewers from seeing any source material.

Remember: anything you publish to the web is available for anyone to see, so you should never include sensitive or private information in your files.

How to Share a Google Docs File

Fire up your browser, head to Google Docs, and then open the file you want to share. Click File > Publish to the Web.

Click "File," and then select "Publish to the Web."

Next, click “Publish” to make your file visible on the Internet.

Click "Publish."

Click “OK” to confirm you want to publish the file to the web.

Click "OK."

You can now copy the link (Ctrl+C on Windows/Chrome OS or Cmd+C on macOS), embed it on your website, or share it via Gmail, Facebook, or Twitter.

A link highlighted and ready to be copied in Google Drive.

If you don’t want the page to update automatically whenever you make changes to it, click the arrow next to “Published Content and Settings.” Then, click the box next to “Automatically Republish When Changes Are Made” to uncheck it.

Click the arrow next to "Published Content and Settings," and then uncheck the box next to "Automatically Republish When Changes Are Made."

When you want to remove the file from the web, head back to File > Publish to the Web. Expand “Published Content and Settings,” and then click “Stop Publishing.”

Click "Stop Publishing."

RELATED: The Beginner’s Guide to Google Docs

How to Share a Google Sheets File

Head to the Google Sheets website, open the file you want to share, and then click File > Publish to the Web.

Click "File," and then click "Publish to the Web."

If you don’t want to share the entire document, you can choose a single sheet to publish online. To do this, click “Entire Document,” and then select the sheet from the drop-down menu.

Click "Entire Document," and then choose the sheet you want to publish from the drop-down menu.

Click “Publish.”

Click "Publish."

Click “OK” to confirm you want to publish the file to the web.

Click "OK."

Again, you can copy the link (Ctrl+C on Windows/Chrome OS or Cmd+C on macOS), embed it on your website, or share it via Gmail, Facebook, or Twitter.

A link highlighted and ready to be copied.

If you don’t want the page to update automatically whenever you make changes to it, click “Published Content and Settings,” and then uncheck the box next to “Automatically Republish When Changes Are Made.”

Click "Published Content and Settings," and then uncheck the box next to "Automatically Republish When Changes Are Made."

To stop publishing the page altogether, head back to File > Publish to the Web, and then click “Stop Publishing.”

Click "Stop Publishing."

RELATED: The Beginner’s Guide to Google Sheets

How to Share a Google Slides File

When you share a Slides file to the web, Google Drive acts as a player and allows visitors to view your presentation on your page. You can set slides to auto-advance at 1, 2, 3, 5, 10, 15, 30, or 60 seconds.

To share your Slides file on the web, head to your Google Slides homepage, open a presentation, and then click File > Publish to the Web.

Click "File," and then click "Publish to the Web."

Click the drop-down menu in the “Auto-Advance Slides:” section and select the interval at which you want the slides to advance. Click the checkboxes if you want your presentation to start as soon as the player loads and if you want it to restart after the last slide. Click “Publish” after you make your selections.

Click "Publish."

Click “OK” to confirm you want to publish the file to the web.

Click "OK."

You can then copy the link (Ctrl+C on Windows/Chrome OS or Cmd+C on macOS), embed it on your website, or share it via Gmail, Facebook, or Twitter.

A link highlighted and ready to be copied.

When you want to remove the file from the web, head back to File > Publish to the Web, expand the “Published Content and Settings” menu, and then click “Stop Publishing.”

Click "Stop Publishing."

RELATED: The Beginner’s Guide to Google Slides

How to Share an HTML File

This section is similar to the Google Docs method. You share from a Docs file, but you can use HTML and some basic CSS to style everything. This enables you to create a pseudo-website without having to buy a domain or hosting.

First, create an HTML file with the code for your website’s homepage and save it to your computer.

Next, head to your Google Drive, and then upload the HTML file. You can also drag and drop it directly from your computer into Drive’s webpage to upload.

Drag your file from your computer into your Google Drive to upload it.

Right-click the file, and then click Open with > Google Docs.

Click "Open with" and select "Google Docs."

Google Docs opens the file and formats your HTML inside the Docs file. Click File > Publish to the Web, just as you did before.

Click "File," and then select "Publish to the Web."

Next, click “Publish” to make your file visible on the Internet.

Click "Publish."

When you’re asked if you’re sure you want to publish the file to the web, click “OK.”

Click "OK."

Once again, you can copy the link (Ctrl+C on Windows/Chrome OS or Cmd+C on macOS), embed it on your website, or share it via Gmail, Facebook, or Twitter.

A link highlighted and ready to be copied.

Note that any changes you make to the Docs file appear immediately on the web page. However, if you want to add more HTML code, you have to edit the original file, and then redo the upload and sharing process.

Additionally, Docs sees any tags as literal text and won’t format them correctly.

If you don’t want the page to update automatically whenever you make changes, click “Published Content and Settings,” and then uncheck the “Automatically Republish When Changes Are Made” box.

Click "Published Content and Settings," and then uncheck the "Automatically Republish When Changes Are Made" box.

When you want to remove the file from the web, head back to File > Publish to the Web. Expand “Published Content and Settings,” and then click “Stop Publishing.”

Expand "Published Content and Settings," and then click "Stop Publishing."

While sharing documents, spreadsheets, and presentations from Google Drive works wonderfully, there are a few hang-ups when it comes to publishing HTML files as a web page.

If you use Google Drive to host your website, the amount of functionality and formatting features available are drastically limited when compared to conventional web hosting. It’s probably better to use Google Drive only as a basic landing page for personal use.





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How to Edit Any Web Page in Chrome (or Any Browser)

Google Chrome logo on a gray background with a gear

Web pages are just documents your web browser displays. But what if you could type directly on any web page to modify it? You can, and you don’t need a browser extension—it’s a feature built into every modern browser.

This feature takes advantage of the “document.designMode” feature, which you can enable via your web browser’s JavaScript console. It was recently highlighted by Tomek Sułkowski on Twitter, but it’s so cool that we have to share it with our readers.

You could use this feature to clean up a web page before printing it, test how changes to a web page will look, or even just prank people. It’ll be just like editing a Word document—no messing with HTML required.

To activate this feature, visit a web page and then open the developer console. To open the console in Google Chrome, click menu > More Tools > Developer Tools or press Ctrl+Shift+i.

While we’re using Chrome as an example here, this feature works in other modern browsers, too. Here’s how to open the console in other browsers:

  • In Mozilla Firefox, click menu > Web Developer > Web Console or press Ctrl+Shift+K.
  • In Apple Safari, click Safari > Preferences > Advanced and enable “Show Develop menu in menu bar.” Then, click Develop > Show JavaScript Console.
  • In Microsoft Edge, click menu > More Tools > Developer Tools or press F12 and then click the “Console” tab.

Click the “Console” tab at the top of the Developer Tools panel. Type the following into the console and press Enter:

document.designMode = 'on'

You can now close the console, if you like, and edit the current web page as if it was an editable document. Click somewhere to insert your cursor and type text. Use the Backspace or Delete keys to remove text, images, and other elements.

This just changes how the web page appears in your browser. As soon as you refresh the page, you’ll see the original once again. If you go to another web page or tab, it won’t be in design mode until you open the console and type this line once again.

You can even go back into the console and run the following command to turn design mode off:

document.designMode = 'off'

The web page won’t be editable anymore, but your changes will be preserved until you next refresh the page.

 





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One simple view to improve SharePoint page and site management

In the past two months, I’ve had several people ask me a lot of different questions about problems that they were having in SharePoint online sites. Have you had these issues?

  • Pages not showing up in search;
  • News articles visible to some users, but not others;
  • Confusion over which pages are news versus regular pages.

Solving these issues is relatively easy – they are almost always because someone has forgotten to publish the pages they have edited. It’s a little easier to remember to Republish when you are on the page-making edits. But don’t forget, if you change metadata on a page from the Site Pages view, you are also unpublishing the page. So, you need to remember to republish pages every time you make an update!

Here’s the summary of what you need to do:

  1. Set the All Pages view in the Site Pages library to be the default view.
  2. Add Promoted State to the view.
  3. Add Version to the view.
  4. Optional: Hide Created and Created by and also add Checked Out to.
  5. Group by Promoted State.
  6. Save the view.

Why Bother? Promoted State and Version Provide Critical Insights

These two fields tell you a lot about your site content – and help explain why content may not be showing up in search or metadata may not be available to use in a Filter.

  • Promoted State tells you the type of page. Being able to distinguish News and “regular” site pages can help with content management. That’s why I like to Group by Promoted State.
    • Promoted State = 0 is a Site Page
    • Promoted State = 2 is a News Page
  • Version tells you whether a page is unpublished or checked out. If the version number ends in .0, the page is published. If the version number ends in anything other than .0, the page is not published. 1.0 is published; 1.2 is not. Only Editors can see the updates made to an unpublished page. Visitors can only see the last published page. Search only finds content on published pages, so until you publish your page, you can’t use the metadata for the page in Highlighted Content or a search-based web part. Scanning the All Pages view for unpublished pages is the quickest way to solve most search-related site issues!
  • A page with a version of 0.x has never been published. This means that no one other than Owners and Members can see the page – Visitors cannot. The only pages that should permanently remain with a version of 0.x are pages in the Templates folder.

How-to steps for success

  • How to Add Promoted State. Add this column by selecting + sign next to the last column displayed in the header for the view. Then select Show/hide columns. Scroll down to Promoted State and check the box and click Apply. Then be sure to use Save As to save this column to the All Pages view. This is a “modern” column so the way to add it to the view is not the same as “classic” columns. While you are there, you may see a few other columns that you want to show in your view.
  • How to Add Version. Add this column by selecting Edit current view from the view dropdown. Scroll down to Version and click the selection box. Save the view. This is a “classic” column that is added to the view from the Edit current view selection. If you add Promoted State first, you will see it in the “classic” edit mode. However, it won’t show up until you add it from the modern interface.
  • How to Group by Promoted State. Before you do this step, add some content pages. Then, from the All Pages view, click the drop down next to Promoted State and select Group by Promoted State. Be sure to Save As the All Pages view. Note: if you add any additional fields or make any other edits to the view, you will need to do the Group By step again.

Looking for More Tips?

If you are looking for more tips and best practices for content and news pages in SharePoint Online, please join me at Microsoft Ignite for my 20-minute theater session: (THR1072) Content that delivers: tips to create awesome SharePoint pages and news. I’m also delivering a 45-minute session about designing great intranets called: (BRK2225) The Key to Intranet Success is People: How to keep people at the center of your digital workplace initiatives.

Copyright © 2019 IDG Communications, Inc.



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The 15 Best Microsoft Word Cover Page Templates

If you want to add something extra to your report or essay, then an attractive cover page can help. Not only can it bring flair to your document but it is useful at the same time. A cover page introduces the paper to your audience with a title, author, date, and brief summary.

This is the first impression your readers get and provides the big picture of what the document contains. So, if you are ready to complete your business or educational paper, here are several terrific Microsoft Word cover page templates.

Templates for Business Reports and Texts

1. Business Cover Page Median Theme

cover page template office median

This nice Median themed template from Microsoft Word not only gives you an eye-catching cover page, but helps you start your report too. The cover page includes a spot for a photo, for example of your business location, a product or service, or your company logo. Then, just add the date and an optional subtitle along with a summary of the contents.

The second page of the template provides headings, subheadings, paragraphs, and a quote section. For a cover page template that goes a little further to assist you with your document, this option from Microsoft Office is a great choice.

2. Report Cover Page Executive Design

Cover Page Template-MS Office Executive

Also from Microsoft Office, this similar one gives you a cover page and report template in one. The cover page has a tasteful and professional geometric design. So, if this style matches your business, this is a terrific template. You can pop in the report title, subtitle, and abstract like the other template.

The template’s next page carries over the same black, white, and red color scheme and offers a sidebar for highlighting key points. And, you have your headings, subheadings, and paragraphs for a complete package.

3. Formal Cover Page Blue Vertical Design

cover page template blue vertical design

Maybe you would prefer to stay away from a cover page that includes a photo. If so, this basic option from Hloom might be more your style. With a simple blue vertical line design, the cover page also has spots for the title, subtitle or abstract, date, and the author’s name.

4. Report Cover Page Dark Blue Weaves

cover page template dark blue weaves

Hloom has another good option in a darker blue. This one really highlights the title of your report with large font right in the center. Other great features of this page are the additional text areas. You can include a subtitle, date, or your company motto at the top. Then, at the bottom is a place for the report’s author or your summary.

Templates for Educational Essays and Term Papers

5. Student Paper Cover Page

Cover Page Template MS Office Student Report

For students who have the flexibility to format their cover page as they like, this Microsoft Office template is an excellent option. You can pop in a photo or other image and then add the report title, student name, course name, instructor name, and date. And, of course, it is easy to remove those areas that you do not need.

Like the business cover letter templates from Microsoft Office, this one includes a second page for help with the report. Headings, subheadings, and a bulleted list are there for convenience. But, if you are required to submit your paper in a specific format like MLA or APA, you can just use the cover page.

6. Student Report With Cover Page

Cover Page Template-Office Student Report

For a more compact cover page option that also includes that helpful second page, Microsoft Office gives you this nice template. Like the other cover page for students, you can use a photo or image that enhances your report topic. Insert your title and subtitle and then your name, course name, and date.

The second page has headings and subheadings with a bulleted list to assist you in starting your report, research paper, term paper, or essay.

7-9. APA-Style Cover Pages

When your instructor requires an APA cover page to match your paper, Hloom has a few templates. Each of these options provides the correct line spacing, font size, and margins as well as Times New Roman for the font style and a running head.

The first template is intended for a paper with just one author. It is plain and simple with places for your title, name, and affiliation or institution name.

cover page template apa-style

These two are both suitable for a two-author paper. You will notice that the only difference is the affiliation. One is for authors within the same institution and the other is for authors with different affiliations.

cover page template apa-style

10. Collaborative Cover Page

cover page template collaborative

If you have a paper with more than one author, but are not restricted to the APA format, check out this template. From Microsoft Office, you can enter an image or photo, add your title and abstract, and then include more than one author. You can also fill out the areas for class, semester, instructor name, and date.

And take advantage of the second page to start your paper off right with the convenient formatting. For additional student templates, take a look at these helpful checklist, planner, and schedule templates


15 Checklist, Schedule, and Planner Templates for Students




15 Checklist, Schedule, and Planner Templates for Students

Our planning templates will help you keep track of classes and homework. Whether you’re a student or parent, preparing for the school year will be a breeze.
Read More

.

Creative Cover Page Templates

11. Book Background Cover Page

cover page template book background

When you want to go all out and a book theme is the right way to do it, take a look at this Hloom template. The cover page has an old-fashioned look with the yellowed paper. You can add your title and a nice-sized summary.

12. Purple Lined Cover Page

cover page template purple lined

Do you like the larger area for the abstract and creative design, but not necessarily the book theme? This purple vertical lined cover page from Hloom is stylish and simple at the same time. Add your title and summary with a bit of colored pizzazz.

All-Purpose Templates

If none of these templates fit your needs exactly as you like, maybe an all-purpose template is for you. You can use these cover pages for business or educational documents. And, remember, you can remove any text blocks that you do not need.

13. Abstract Design Cover Page

cover page template abstract design

From Template.net, this is a handsome and professional option. The abstract-designed blocks at the bottom include a spot for the year which is selectable once you enable the template for editing. You can complete the title, subtitle, author, and company areas as they apply.

14. Text Background Cover Page

cover page template text background

For an educational cover page, this template is also from Template.net. Enter the title, subtitle, date, and author. You can enter the date easily from the drop-down calendar when you click on the area. What makes this one cool is that the background is editable text. So, you can enter your own words or letters for a unique look or remove it completely.

15. Basic Cover Page

cover page template basic

When basic is best for your report or paper, Template.net has this neat and clean option. There are no fancy images or photo spots; just a splash of color in the line separating the title and subtitle, which can be removed if you choose. Locations for the company name, author, and summary are centered and evenly spaced.

Did You Find the Perfect Cover Page Template?

Hopefully one or more of these Microsoft Word cover page templates is just what you need, for business or education. And don’t forget the table of contents for your Word document with one of these helpful templates.

In case you don’t own a copy of Microsoft Word


Yes, Get Microsoft Word for Free: Here Is How




Yes, Get Microsoft Word for Free: Here Is How

Don’t want to pay for the full Microsoft Word experience? Don’t worry, here are some ways how you can use Microsoft Word for free.
Read More

, yet, we’ve compiled all the ways you can get it for free.

Image Credit: morning-light/Depositphotos



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How to Search for Open Tabs on the New Tab Page of Chrome

Search for open tabs hero

Browser tabs seem to pile up easily, and it can be difficult to find the one you’re looking for as you get upwards of 15 tabs open. Luckily, Google Chrome has an experimental feature that changes all that.

RELATED: Tab Overload: 10 Tips For Working With Lots of Browser Tabs

Go ahead and fire up Chrome, then copy/paste the following into the Omnibox: chrome://flags/#omnibox-tab-switch-suggestions.

Alternatively, can you type chrome://flags into the Omnibox, hit Enter, and then type “Tab Switch Suggestions” into the search field.

Go to chrome://flags, then type Tab Switch Suggestions into the search bar

Click the drop-down box for the flag labeled Omnibox tab switch suggestions and set it to “Enabled.”

From the drop-down menu for Omnibox Tab Switch Suggestions, choose Enabled

Note: For this flag to work on Chrome OS, either the #upcoming-ui-features flag must be Enabled, or the #top-chrome-md flag is set to Refresh or Touchable Refresh. Unless you explicitly disabled either of them, the default state will let you use this feature.

RELATED: How to Use Google Chrome’s Hidden Reader Mode

 

Now, for the changes to take effect, you must relaunch Chrome— click the blue “Relaunch Now’ button at the bottom of the Flags page (on Chrome OS, this button reads “Restart Now”).

Relaunch Chrome

After Chrome relaunches, click the Omnibox and then search for an open tab. If the page is open already, click “Switch” next to the URL suggestion in the Omnibox. This feature works on tabs open in other Chrome windows as well!

Type the text of the tab you're looking for, then click Switch

RELATED: How to Update Google Chrome

The next time you want to search for an open tab amidst the hundreds of other ones, all you need to do is delete the text in the Omnibox and type a keyword associated with the page.





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How to Take Full Page Screenshots in Google Chrome Without Using an Extension

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Google Chrome has a hidden feature tucked away inside Developer Tools that lets you take full-sized screenshots of any web page. This feature captures the entirety of a page, similar to a scrolling screenshot, without the use of a third-party extension.

How to Take a Full-Sized Screenshot in Chrome

To get started, open Chrome and head to the web page you want to capture. Once there, click the three dots, point to “More Tools,” then click on “Developer Tools.” Alternatively, you can press Ctrl+Shift+I on Windows or Command+Shift+I on Mac to open the Developer Tools pane.

Click the three dots, point to More Tools, then click on Developer Tools

In the top right corner of the pane, click the three dots icon, then click “Run Command.” Alternatively, press Ctrl+Shift+P on Windows and Command+Shift+P on Mac.

Click the three dots icon, then click Run Command

In the command line, type “Screenshot,” then click “Capture full-size screenshot” from the list of commands available.

Type Screenshot, then click Capture Full Size Screenshot from the list of commands

Note: This feature is ideal on websites with text-based content opposed to web apps, as it could potentially only capture the viewable screen.

The image should save automatically, but if you’re prompted to save the screenshot, select a destination on your computer, then click “Save.”

Choose a destination on your computer, then click Save


That’s it. After the screenshot saves, you can open it with an image editor, add annotations, or crop it to a specific size.





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How to Create a Facebook Business Page

Facebook generates 70 percent of the total social network traffic. That’s why it’s so important for small businesses to use Facebook. However, if you’re not yet using Facebook, you may be wondering how to create a Facebook Business page.

Setting up a Facebook Business page is actually pretty straightforward. Posting regular updates, engaging with potential customers, and growing your page organically is where things become a little more difficult.

However, you have to start somewhere unless you want to miss out on all of that lovely social media traffic. So here’s how to create a Facebook Business page.

How to Create a Facebook Business Page

In order to make a Facebook Business page, you’re going to need to sign up to Facebook. This will be the primary account associated with your page.

If you have a personal account already then you can use this, or you could set up a new account and associate it with a business email instead. If you’re brand new to Facebook, check out our essential Facebook tips for beginners.

Create a Facebook Business Page

With your account registered, head to facebook.com/business and click the Create a Page button. You’ll be asked to choose between Business or brand and Community or public figure. If you’re a politician, musician, or a comedian then you’ll want to use the latter option.

Click Get Started to create your Facebook Business page. The first thing you’ll have to do is give your page a name, and pick a category for it. Click on the Category field and start typing to see suggestions for existing categories.

Create a Facebook Page

Which category you pick will decide what you do next. For example if you categorize your page as a Restaurant you will be invited to fill out the street address and phone number. You can opt out of displaying your address if you want. Pick the category that best describes your business, fill out any additional information then click Continue.

Add Details to Facebook Business Page

Next you’ll be invited to add a profile picture. You can check our Facebook image size guide


The Facebook Image Size Guide for 2018




The Facebook Image Size Guide for 2018

If you want your Facebook to look visually appealing, this Facebook image size guide should help you figure it all out.
Read More

 for the exact dimensions, then click on Upload a Profile Picture. This is a good opportunity to use your brand logo. If you want to do this at a later time click Skip. Finally you’ll be asked to add a cover photo, which can serve to tell customers more about what your business sells.

Add Cover Photo to Facebook Page

With this final click of your mouse your page is complete and published.

How to Set Up a Facebook Page

From here you can carry on adding detail to your Facebook Page. You can access your page at any time from your regular Facebook account by clicking the downward arrow in the top-right corner of the screen.

If your page isn’t quite finished yet, you might want to unpublish it until it’s in a better state. You can do this by visiting your page, clicking Settings in the top-right corner, then clicking on Page Visibility. If you do decide to unpublish, don’t forget to come back here and make your page visible again when it’s complete.

Unpublish Your Facebook Page

One of the first things you’ll want to nail down is your Username, underneath your profile picture. This has to be unique, and is used to create a URL that points to your Facebook page. As an example, the MakeUseOf username is @makeuseof, so facebook.com/makeuseof redirects to our official Facebook page. Choose something that’s catchy, memorable, and easy to type.

Next you’ll want to add a short description. Think of this as a way of telling anyone who stumbles upon your page why they are here. Click on Add a Short Description then describe your business in under 255 characters. Once you’ve done this you’ll be invited to click the Edit Page Info button to add more information.

Add Description to Facebook Page

Add any relevant contact information including a phone number, website, email, physical address, and location on a map. You can also list your opening hours if applicable, whether your premises has parking, and the price range for goods sold. You can uncheck any of these items to de-list them from your page if you want.

How to Add Buttons to a Facebook Page

Some pages use buttons to redirect traffic to useful services, like a website URL for a media company or an ecommerce store for online retailers. These buttons are brightly colored and appear in prominent positions on both mobile and desktop versions of Facebook.

Add Button to Facebook Page

To add a button, click the + Add a Button link beneath your page’s cover photo. Not all button types are suitable for all businesses. You can choose from:

  • Make a booking with you for businesses that require appointment.
  • Contact you with the option of choosing buttons like “Call Now” and “Sign Up.”
  • Learn more about your business to “Watch Video” or simply “Learn More” (perfect for redirecting traffic to your website).
  • Shop with you including the “See Offers” button to entice users.
  • Download your app or play your game to access “Use App” or “Play Game” buttons.

As you cycle through the options you’ll see the preview at the top of the page change. Click Next then Finish to create your button. You can only have one button active at a time, but you can delete your button at any point and add another if you like.

Creating Your First Facebook Business Post

Use the Create Post box to add updates to your page just as you would on your regular news feed. You can create a regular post, broadcast to the world using Facebook Live


How to Use Facebook Live




How to Use Facebook Live

If you’d like to know how to use Facebook Live but don’t know where to begin, this introductory guide is for you.
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, add a new event, or create a special offer for an item you have for sale.

You can compose a regular update, or click on the ellipsis button next to the post options to reveal more post types. Some useful options include starting a Poll, using a Get messages update to prompt customers to reach out to you, or using Tag product to draw attention to an item for sale.

Create Your First Facebook Post

Beneath the update composer is the option to publish your update immediately, schedule it for a later date, or backdate it. You can also save your post as a draft to come back to it later. Click the Share Now drop-down box to access these options.

Secure Your Facebook Business Page

Your business page is tied to the Facebook account you used to create it. Losing access to this account could spell disaster not only for your social life but your business too. It’s too much to risk, so be sure to read our guide explaining how to secure your Facebook account


Secure Your Facebook With These 6 Simple Tricks




Secure Your Facebook With These 6 Simple Tricks

Facebook can be pretty scary when it comes to security, but with a few minutes and the right tools, you can keep your account rock-solid.
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for some peace of mind.

Facebook Is Great for Business

Social traffic can do wonders for business, but there’s no need to put all of your eggs in the same basket. Facebook is the powerhouse of social networking, but other networks like Instagram and Pinterest can drive traffic to your brand too.

Looking for inspiration on how your brand can flourish on Facebook? Now that you know how to create a Facebook Business page, you should check out the best Facebook Business campaigns


The 10 Best Facebook Business Campaigns




The 10 Best Facebook Business Campaigns

Facebook is the holy grail of advertising. With over 1.23 billion users, it’s a nearly limitless way to get your brand out there — if you’re able to get your campaign right.
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for some ideas on how to succeed.

Explore more about: Business Technology, Facebook.



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How to Save a Web Page in Chrome

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Google Chrome lets you download full web pages for offline viewing. You can save just the basic HTML or additional assets (like pictures) to completely re-assemble a page without the need for an internet connection.

How to Save a Web Page

Go ahead and fire up Chrome, and then navigate to a web page that you want to save. Click the menu button, and then click on More Tools > Save Page As. Alternatively, you can use Ctrl+S (Command+S in macOS) to open the “Save as…” dialog.

Click the Menu button, then More Tools, and finally click Save Page As

Choose a folder to save the page and then, from the drop-down menu, choose either “Webpage, HTML only” or “Webpage, Complete.” The former keeps only content vital to access it later on (text and formatting), while the latter saves everything (text, images, and additional resource files). If you want to be able to access the full page offline, choose the “complete” option.

Choose either HTML only or Complete webpage file save

The web page is downloaded the same as any other file, with its progress at the bottom of Chrome’s window.

Download complete

To open the web page, head to the folder and then double-click the file to open it.

Click the file to open the web page

After you finish with the web page, you can safely delete it from your computer.

How to Create a Shortcut for Web Pages

While saving a page for offline viewing is great for articles you might want to reference later, you can also make quick links to specific websites directly on your desktop, which is better for when you are online. This works well for web apps that you use regularly—you can even set them up to run in full windows, so they feel almost native.

A shortcut to a web page is the same as any other shortcut already on your desktop. The main difference between creating a shortcut and saving a page is you would use a shortcut for pages you regularly visit—like howtogeek.com—not a specific article or static page you want to preserve for offline viewing. If you’re just trying to save a page for quick access, then you’ll want to create a shortcut on your desktop instead.

Fire up Chrome and navigate to the site you want to save to your computer’s Desktop. Click on the menu > More Tools > Create Shortcut.

Click the Menu icon, More Tools, then on Create Shortcut

Give the shortcut a custom name if you want. You can also tick the “Open as window” box to open the site in a separate window instead of the Chrome browser. This will force the page to open in a new window without tabs, the Omnibox, or bookmarks bar. It’s great for web apps because it gives them a very native, app-like feel.

Click “Create.”

Click Create

After you click “Create,” a new icon is added to your desktop. Double-click on the icon to instantly go to your favorite site.

All of your shortcuts appear on your desktop, waiting for you to click them

If you try to access a shortcut while you’re offline, you’ll receive an error, and the page won’t load. The reason this happens is that instead of saving all the HTML, text, and images—like in the previous part—a shortcut points Chrome to a specific web page that it then has to load.

If you no longer use these shortcuts to access the websites anymore, simply delete the file from your desktop to free up any clutter on your workspace.





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