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GoDaddy Websites + Marketing is perfect for new brands looking to get online.

These days, everyone understands the importance of having a website. From solo entrepreneurs to startup CEOs, most (if not all) business leaders understand the importance of having a beautiful, functional website to educate potential customers on their product and/or services. Thanks to high demand, there are plenty of web builders out on the web — and while most advertise that they’re user-friendly, once you have your website up and running, how does it actually support your business operations? Do you understand how to leverage it as a tool, or does it kind of lay dormant (taking your business with it)?

Luckily, there’s GoDaddy Websites + Marketing, an incredible service for companies that might not have the funds to hire a full marketing team, or any entrepreneur who needs help executing on a powerful online marketing strategy. While other website builders help get the bones of your website online and stop there, GoDaddy Websites + Marketing goes beyond just creating a good-looking site and can actually help you grow your business, offering up powerful, actionable insights through data and recommendations based on the industry you’re in.

Whether you’re struggling to discover how (or if) you should implement an SEO strategy, have no idea how to run an email marketing campaign or need to be found on social platforms like Facebook and Instagram, GoDaddy Websites + Marketing helps give you some answers. You get tailored plans for your business, a modern, mobile-friendly website, plus all the social media and email marketing insight you need — even a function to support an online store and/or appointment booking. 

In fact, users saw an average increase of 18% in business revenue after 12 months. It’s all the support you need beyond just simple creation to make your website a powerful tool to grow your business. 

Try one month of GoDaddy Websites + Marketing for free today, and maximize your company’s growth — no credit card required.

Copyright © 2020 IDG Communications, Inc.



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Flashback Friday: Your traffic is just going to degrade our perfect network link

This IT pilot fish and his co-workers have spent a week in heated discussions with the networking group. The subject: some major network problems between two particular sites. Why heated? Networking swears it can’t see any problems on the lines, so the problem must be with IT’s servers.

But fish and friends know better; at some points, the line between the two sites is dropping out completely.

It’s impossible to know how long the impasse might have lasted if someone at one of the sites hadn’t asked the networking people the right question: “Are we running on the emergency standby route?”

The reply: “Err, yes; shall we switch you back to the primary route now?”

Turns out that two weeks before, while the networking group was improving the link between the two sites, the sites were switched to the standby route. The improvements were completed, the network tested out perfectly — and no one remembered to switch the sites back to the original route.

“Every time we complained about the network fault,” sighs fish, “they were checking the primary route, which was saying everything was fine — especially since it had no traffic on it.”

After making the switch, the networking group checked the standby route, fish reports — and found a fault.”

The primary route to Sharky is through my inbox. Send me your true tales of IT life at [email protected]. You can also subscribe to the Daily Shark Newsletter.

Copyright © 2019 IDG Communications, Inc.



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Use Findation to Find the Perfect Shade of Foundation

When you’re shopping online for clothes and accessories, you can usually make a decent guess at what fits best due to sizing charts and knowing your own measurements. But what if you’re shopping online for other things? How do you ensure that you’ll get exactly what you need?

A start-up called Findation wants to help you find the right foundation color when you’re searching for makeup. They are an incredibly useful tool.

Here’s everything you need to know about the company and how to use its website.

1. Why Use Findation?

Use Findation for Retail Makeup Sales

Findation’s concept is very similar to Brayola, which is an online bra-matching service that you can use to buy great bras that fit great.

Findation allows you to use the company’s website to find foundation colors that will look great on your skin. It does this by pulling color matches to the cosmetic brands that you already have on hand, using data that you enter through a series of dropdown menus.

They also have a merchant-only side to their service that specifically helps retailers foundation-match for their clients.

Note: Findation was an active start-up in the early 2010s, but their online activity on Facebook and Twitter has wound down significantly. The risk of outdated makeup information is higher.

2. Sign Up to Findation

Access Findation Through Twitter Account

When you use Findation, you don’t need to sign up for anything.

If you’re just looking to try out the service to see how it works, or you want to get a one-time recommendation on what foundations to buy, simply open the website and go from there. Findation’s handy dropdown list on the main page will help you find your foundation ASAP.

If you’re unsure of your choices, however, or you want to save your results, you can log into Findation using Twitter or Facebook to save your recommendations in Findation’s system.

Note: If you log out, you’ll need to start the selection process of narrowing down your foundation matches all over again.

3. Find Your Best Foundation Shade

Find Foundation Shade Findation

To find your foundation matches, Findation will first ask you to enter the brand of foundation or concealer that you currently wear.

To locate your brand, you can either scroll through Findation’s massive list, or you can use the Search function.

I use Missha, but “M” is far down the list. I typed the name of my cosmetic brand into the search bar to quickly pull it up instead.

Note: If your favorite brands are not on the list, you can let Findation know that it needs to be added. Otherwise, it’s likely that in the hundreds of brands offered, you’ll find at least one or two that you’ve used before.

Product Match Foundation and Concealer Findation

After you pick out your brand, Findation is going to ask you for the specific name of your concealer or foundation. Once again, you can scroll through the list, or use the search bar to quickly pull up your product.

I typically use various types of BB Cream, so I typed in “BB” to find my product. They didn’t have my current favorite, but they did have a product that I’ve tried out before and really enjoyed: M Signature Real Complete BB Cream.

It’s not perfect, but it’ll do. I added it as a close alternative for this article.

Color Match Foundation With Findation

Once you pick out your individual product, Findation will ask you to name the shade of the product that you use.

This part is important, as it will help you find your foundation color match with more accuracy. After all, there’s no point in using this service if it gives you a recommendation that is wildly different from your own skin tone. It just won’t work.

Color Match Missha BB Cream With Findation

When you pick your shade, Findation will automatically take you to a screen where it will tell you that it’s “calculated your matches based on what you’re currently using.” Underneath that, it will tell you the name of the product that it’s drawing the data from.

Tips on Finding the Right Color Match

  1. For best results, Findation recommends that you add as many different products as you can, provided they are all a good match for your skin, and you’ve entered the details correctly.
  2. If you want to add another product, click on Add another match.
  3. If you don’t want to add another product, click on Find my matches anyway. It will take you to the results.
  4. If you don’t know the details of your product, such as its specific shade, don’t guess. Makeup is expensive, so it’s better to read the label first.
  5. Don’t enter details for a foundation or concealer that wasn’t right for your skin. If you wouldn’t buy the product again, the data is irrelevant.
  6. If you’re only entering details for foundations that are sheer or tinted moisturizers, you won’t be able to get a good result for a full-coverage foundation.
  7. Make sure you enter at least one full-coverage foundation to your list.
  8. For people who use a different foundation shade in the summer or winter, it’s recommended that you choose a product that works best for you year-round.

4. Your Findation Results

Findation Makeup List

Once you’ve entered at least two to three foundations, Findation will be able to make a good recommendation about which foundation shades will suit you. Each result in the list will have:

  • The brand name.
  • The product name.
  • The shade.
  • A picture of the product.

While you’re on the results page, you can find a specific brand faster by clicking on Look for a match in a specific product. If you’re contemplating a particular product and just trying to narrow down the shade you should buy, this option is ideal for you.

On the right side of each search result, you’ll see a button that says Tried It?

If you’ve tried this product before and either loved it or hated it, you can improve further matches for everyone by clicking on the text and giving Findation your feedback.

Does Findation Work

Explore Product Details

Under each search result, there will also be a blue button where it will tell you if your product is available. If you click on this button, you will be taken to the product’s individual page. There, you’ll find out more about it.

Product Details Findation

Here, you can see a picture of the product and an excerpt on what it’s for. You’ll also see a list of locations where you can buy the product if it’s still available. That list of locations is at the bottom of the page.

Next to the product being listed, there will be a collection of related products that you might be interested in. You can buy them through Amazon.

If you haven’t shopped for makeup on Amazon before, we recommend that you read our index on Amazon features and services.

And that’s it. That’s all you need to know on how to use Findation.

Make the Most Out of Recommendation Tools

Buying makeup online can always make a person feel anxious because of the price tag involved. Fortunately, product-matching tools like Findation will give you an educated guess on what to buy.

If you like recommendation sites, check out these fashion and style apps to find the right outfit


5 Women’s Fashion and Style Apps to Find the Right Outfit




5 Women’s Fashion and Style Apps to Find the Right Outfit

Finding the right dress can be a world of pain. Here are some of the foolproof women-centric apps to find the right outfit.
Read More

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Try Glasses on Your Photo Online to Find the Perfect Frames

Finding new glasses that fit your face is a chore and a half, and often an expensive one. Even though a large percentage of the population has to wear glasses, finding the right frames can remain frustratingly tough.

Fortunately, there has been a rise in online “frame finder” services that allow you to add glasses to your photo. The purpose of these virtual booths? To help you pick out your eyewear for free.

Here’s a list of the best websites that allow you to find picture-perfect glasses.

Vint and York Buy Retro Sunglasses

In truth, this isn’t the first time we’ve talked about finding sunglass photo editors. Back in 2009, we wrote about FrameFinder: an online application that lets you browse through glasses and virtually try them on.

If you were planning to buy eyeglasses or sunglasses and you weren’t sure if they fit, FrameFinder had a solution. The website was simple to use: first, you created an account, then you uploaded your picture.

After that, you followed step-by-step instructions to put sunglasses on a picture.

FrameFinder is currently unavailable, but in its place, we’ve found newer sites like Vint and York. Vint and York is a New York-based company. It has a “Virtual try-on” feature that works in a similar manner.

Vint and York’s try-on feature is easy to use. To add glasses to a photo, go to the website. From there:

  1. Click Try on frames to browse through the catalog.
  2. Find a pair of glasses that you like.
  3. Press View Details on the individual pair of glasses.
  4. Click the Virtual try-on button.

You can either take a picture of yourself with your webcam or upload a picture of yourself from your device:

Vint and York Try Glasses on Your Photo

Note: Not all frames will be available for a Virtual try-on. The website lets you know which ones are available and which ones aren’t.

Vint and York has a ton of great reviews, and you can browse for glasses by filtering through product lines, your face shape, style of glasses, or color.

Additional Features

  • The company also has a men’s and women’s look book, where you can draw inspiration for your own style.
  • Under the Customer Care section, Vint and York has detailed instructions on how it handles shipping and returns.
  • There is also a general FAQ on the company’s products and the materials they use.

The cool thing about this website? Vint and York specializes in “vintage-inspired and retro eyeglasses and sunglasses.” So if you’re looking for a pair of frames that are stylish, this website is a great place to start.

EyeBuyDirect Virtual Try On

Like Vint and York, EyeBuyDirect is another retail store that lets you add glasses to your photo online. The company takes great pride in the fact that the entire manufacturing line is done in-house.

EyeBuyDirect’s ultimate goal is to make shopping for glasses as easy as possible. This is especially true if it’s from the comfort of your own home.

If we’re talking style, the company does its best to create glasses with a “sleek, modern look.”

Using EyeBuyDirect as a glasses or sunglasses photo editor online is very easy. After you pick the frames that you like, click the Try On button when you move your cursor over the glasses on-screen.

Once you click it, you can import a photo of yourself.

Make sure the picture has your head at a fairly level angle, and that you’re not looking away from the camera. This makes the glasses match as closely as possible to your face.

Once you upload your photo, make sure the “crosses” are properly positioned over your eyes to place the glasses. After that, try on the frames!

EyeBuyDirect Try Glasses Online

Additional Features

  • EyeBuyDirect will help you find a frame style that looks good on your face.
  • It has an amazing Buy 1 Give 1 program that donates glasses to people who can’t afford them.
  • EyeBuyDirect’s 365-Day Product Guarantee also allows customers to get a replacement pair of glasses within a 12 month period if there are “clear defects in material and workmanship.”

GlassesUSA Add Sunglasses to Photo

GlassesUSA is a massive website that offers thousands of spec styles, ranging from no-name sunglasses and daily eyewear to designer brands.

On the website, the company mentions that “7 out of 10 adults in the US need eye correction.” It’s also no secret that if you want to prevent your vision from deteriorating, you need to look for ways to reduce screen time and rest your eyes


7 Ways to Reduce Screen Time and Rest Your Eyes




7 Ways to Reduce Screen Time and Rest Your Eyes

Staying healthy includes caring for the eyes. Vision related health problems are a real lifestyle ailment and our digital habits are promoting. The cure lies in thoughtful use of the screen.
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.

To meet this demand for failing vision, GlassesUSA has created a budget-friendly, easy-to-use service that can be quickly accessed online. It’s the perfect way to find a glasses photo editor if you ever need it.

Alongside its regular retail features, the company has a virtual booth to help you pick out the best frames for your face.

After you find the frames that you like, click the Try On button. Then upload a picture from your device. Follow the in-house instructions to adjust the frames.

GlassesUSA Add Glasses to Photo

While I was trying out this service, I loved how many different styles of glasses the website had to offer. It was also nice to see how closely the glasses mapped to my face.

The instructions for adding glasses to your picture were easy to follow. If you like the look of the frames—and you have your prescription on hand—you can buy the glasses then and there.

Additional Features

  • Like EyeBuyDirect, GlassesUSA has a generous return policy.
  • It also has free shipping and returns for all orders in the US and Canada.
  • One of the cool features about this website? You can create your own wish list of your favorite frames. All you have to do is create an account.

Seriously, this website is definitely worth the look.

Try Out Those Glasses Before You Buy Them

Trying on glasses was and continues to be stressful. However, things are getting easier. Technology also allows us to explore what glasses look best without breaking the bank.

That said, finding frames online is not the only area where you can customize your appearance. If you’re a shoe fanatic, here are the best websites to design and buy your own custom shoes


The Best Sites to Design Your Own Custom Shoes Online




The Best Sites to Design Your Own Custom Shoes Online

How can you design your own sneakers and then buy them? Here are the best places to design your own shoes online.
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online.



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10 Perfect Last-Minute Treats for a Halloween Party – LifeSavvy

A table full of spooky Halloween treats.
JeniFoto/Shutterstock

Don’t get tricked into spending hours on treats. Whether you’re seeking spooky sweets or savory snacks, we’ve got 10 things you can throw together fast. And they’re all perfect for that Halloween party you forgot all about.

Maybe it’s Thursday evening, and you just found a flyer in your son’s backpack that says he needs to bring thirty Halloween-themed treats to school on Friday. Or perhaps you forgot you told your neighbor you’d be in charge of snacks at this year’s block party.

Whatever the case, fall is a busy time of year, and there’s no shame in running out of time for homemade candied apples or from-scratch pumpkin pies.

With so many easy treat ideas floating around, you can put together a creepy culinary creation in less time than it takes to wrap a toilet-paper mummy. We’ve put together our 10 favorite ideas to make Halloween yummies in a hurry.

So, don’t worry about that party you forgot. Stop stressing over the fifty marshmallow spiderwebs you planned to prepare. Instead, use our handy list to create some simple, spooky snacks—fast!

Creepy Canapes

Nothing starts a party off right like a solid selection of finger foods. These grab-and-go options are sure to delight adults and children alike, and they don’t take more than 10 minutes to make.

Deviled eggs with black-olive spiders on top.
Kelly, A Side of Sweet
  • Pumpkin Pie Dip: Save the chips and salsa for summer and make this festive take on chips and dip, instead. Ready in just five minutes, it’s perfect for a last-minute gathering.

Get the Recipe: Cooking Classy

  • Celery Snails and Caterpillars: These little guys are a hit with younger ghouls and goblins, but we guarantee older spirits will enjoy them, as well. They just celery and peanut butter, but we can’t get enough of these cute creepy-crawlies.

Get the Recipe: Woman’s Day

  • Deviled Spider Eggs: Deviled eggs are a party platter classic. Add black olives to them, and you’ve got an arachnophobe’s worst nightmare.

Get the Recipe: A Side of Sweet

Sinful Sweets

Halloween is all about the sweets. Brownies and bakes are fun, but we love these super-speedy ideas even better.

Pretzel and Hershey Kiss broomstick treats, and cookie with Hershey Kiss witch hat treats.
Fabulessly Frugal
  • Spider Oreo Pops: You use store-bought cookies for this treat, so it comes together faster than a spider spins its web. They’re super-quick to make, but they’ll disappear from the treat table even faster.

Get the Recipe: Chelsea’s Messy Apron

  • Witches’ Hats and Broomsticks: This one’s so easy, you probably don’t even need the recipe. And who doesn’t love pretzels and peanut butter cups?

Get the Recipe: Fabulessly Frugal

  • Donut Hole Mummies: Don’t waste time baking donut holes—buy them! Then, coat them with strings of melted white chocolate for a sweet take on these Egyptian scaries.

Get the Recipe: High Heels and Grills

  • Halloween Owls: These are almost too cute to eat—but not quite. This sweet fall treat works for any autumn-themed festival or event, but it’s also perfect for Halloween. We don’t know “who” they’re looking for, but you have to admit, the question’s a little eerie.

Get the Recipe: Easy and Delish

Brews and Bubbles

Everyone loves the friend who liberally brings libations to the party. Trust us: punch, cider, and hot chocolate are easy to prepare and always welcome at a monster mash.

Peeled apples with faces, floating in a pot of cider.
Martha Stewart Show
  • Spooky Slow Cooker Hot Chocolate: So, yes, this one takes two hours to make, but it’s only five minutes of work. If you can, just take the slow cooker with you to the party. Plug it in on the treat table, and then let your cauldron boil and bubble until this dessert is ready.

Get the Recipe: Cheese Curd in Paradise

  • Spooky Halloween Party Punch: With a little forethought, you can really “punch up” this punch. Freeze some water in plastic gloves, and then float the frozen, skeletal hands in this sweet, fizzy punch. Will anyone be brave enough to steal a sip?

Get the Recipe: Simply Happy Foodie

  • Shrunken Heads in Cider: Leave it to Martha Stewart to create the ultimate of Halloween beverages. Apple cider is season-appropriate, but when you add shrunken apple heads, it gets downright spooky!

Get the Recipe: Martha Stewart

If you forgot about a party, or you’re just too busy to devote much time to making treats, try one of our 10 tasty, last-minute options for Halloween. They’re guaranteed to please every monster at the mash or every spirit at the seance.





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