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10 Best WordPress Plugins for Digital Marketing

Currently somewhere in the region of 34% of websites are built with WordPress, it’s the most utilized CMS (Content Management System) in the world. Part of that popularity stems from its underlying technologies—PHP and MySQL—which allows for dynamic content in posts, but also enables a rich ecosystem of plugins.

One of the trickiest aspects of launching a website is its digital marketing, and so naturally there are a plethora of WordPress plugins that aim to take care of this for you, from a simple helping hand, all the way to full automation. Today we’re going to roundup the 10 best WordPress plugins for digital marketing.


1. Hustle

Hustle is an excellent WordPress plugin for digital marketing. It includes a wide range of features aimed at boosting site visitors and audience. Also, some of its features are designed to make your site as aesthetically appealing as possible. Hustle comes with a set of widgets, slides, pop-ups, and shortcodes among others, This allows users to set up targeted ad campaigns and expand audience reach to generate more leads.

Furthermore, the plugin provides an avenue for swift social media sharing; digital marketers can easily share their sponsored posts (or ad posts) on notable social media platforms to generate leads and facilitate client conversion.


2. ThirstyAffiliates

ThirstyAffiliates is another essential plugin for digital marketing, and it’s a perfect tool for affiliate marketers. It serves as an extension for monitoring clicks on WP platforms. Put aptly, the plugin enables you to keep track of visitors on a WordPress site.

ThirstyAffiliates is mainly known for its link management functions, as well as its redirects and uncloaking features. These typically make your site marketable, attracting affiliate marketers and bloggers alike.


3. WooCommerce MailChimp

Did you know that you can integrate MailChimp with WooCommerce? WooCommerce MailChimp makes this possible. With this integrated plugin, you can easily optimize MailChimp for your online store.

The plugin allows you to set up MailChimp subscriptions for your clients, you can streamline your workflow and send those digital marketing campaigns to your customers without hassles. Also, you are provided with the opportunity to network or connect with interest groups and like minds, via the plugin’s “opt-in” options.


4. Click To Tweet

Click To Tweet is another interesting WordPress plugin for digital marketing. Basically, this plugin creates ad boxes tagged “Click To Tweet” in your WP posts. By clicking any of the boxes, a reader can easily share the blog content with his/her Twitter followers; making your post accessible to a larger audience.

Digital marketers operate mainly on social media; hence, this plugin provides a direct, one-click, avenue to export ad-posts to Twitter. Put aptly, your audience can conveniently share your blog posts on Twitter with ease.

Click-To-Tweet boxes come in various dimensions and sizes, depending on the content, type, and length of your post.


5. Envira Photo Gallery

Envira Photo Gallery is another WP plugin for marketers. It’s primarily designed to create photo galleries in WordPress, which is essential for digital marketing.

In marketing, a picture is generally more effective than a thousand-word article. Hence, as a marketer, this plugin offers you a seamless avenue to present pictures of your goods and/or services to prospective clients.

The plugin hosts a simple, yet powerful gallery builder, using a simple drag and drop function to upload photos to the gallery. Also, you can easily add metadata and links to your images/photos, to optimize search results.


6. WPForms

A typical marketer carries out market surveys at one point or another, which can be time-consuming. However, with the WPForms plugin in WordPress, you’re duly covered.

WPForms facilitates the creation of contact forms, newsletters, and other web forms. With WPForms, you can easily create web forms, in line with your needs and your target audience. So, if you’re a digital marketer looking to create forms for a market survey, user feedback/feedback report or price comparison/analysis, WPForms is an essential plugin for you.


7. Floating Social Media Icon

Just as its name implies, Floating Social Media Icon makes your social media icons float on your WordPress website.

Successful digital marketing is one with a formidable social media presence. Although WordPress is essential for creating marketing sites and curating captivating ad-posts, you still need a link to social media to reach your target audience. Hence, this tool offers a straight-forward avenue for exporting WordPress content to social media platforms. This is achieved by creating social media links, which are then floated in distinctive locations on your site.


8. OptinMonster

Another WordPress plugin that should be considered for digital marketing is OptinMonster. This fantastic WordPress plugin has a reputation for its lead generation features which allows you to capture email and boost sign-ups.

With OptinMonster, you can create and manage signup forms that can be added after content, slide-in forms, lightbox popups, inline, and even in the sidebar. OptinMonster also comes with Exit-Intent technology which allows you to convert visitors who are about to exit your website.


9. NextScripts: Social Networks Auto-Poster

NextScripts: Social Networks Auto-Poster is another useful WordPress plugin that is aimed at promoting posts from your WordPress site to your connected social media accounts.

SNAP (short for Social Networks Auto-Poster) is fully compatible with popular social media such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Telegram, Pinterest, and more.

Also, your blog posts—which are automatically shared on your social media—are 100% white labeled; you don’t have to worry about NextScripts SNAP from taking the credit.

This plugin is available in either a free or premium version. For the free version, users are limited to only 1 account per connected network e.g. you can only add 1 LinkedIn account, 1 Twitter account, etc., whereas the premium version is unlimited.


10. Sumo

Saving the best for last, Sumo is an easy-to-use comprehensive WordPress plugin ideal for digital marketers. With more than 35,000 business users, Sumo makes sales conversion easier, even for newbies.

Sumo can be utilized as an email marketing tool for growing your email list with timed popups. You can schedule email drips or marketing emails to communicate with your email list subscribers. Also, Sumo seamlessly integrates with WooCommerce – the WordPress ecommerce plugin. Hence, online store owners can reduce cart abandonment and increase order value by winning back customers.

If you are looking for a free suite of marketing tools for your upcoming WordPress design project, Sumo WordPress plugin might be all you need.


Featured image via Unsplash.

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How to Sideload Plex Plugins

In September 2018, Plex announced that it was shutting down its Plugin Directory. But don’t worry, that doesn’t mean that you can no longer use Plex plugins. You just need to know how to sideload Plex plugins instead.

In this article we explain how to sideload Plex plugins, how to use sideloaded Plex plugins, and how to delete sideloaded Plex plugins..

Why Did Plex Close the Plugin Directory?

Plex officially took the Plugin Directory offline in October 2018.

In a blog post, the company cited low numbers of users (less than two percent of its total userbase) along with a reliance on outdated technology as the reason for its decision:

“The ancient protocol they use is a continued pain for clients to support, and if we were to build the feature again, we’d do it very differently in this day and age. For utility-type functionality, we love standalone apps like Tautulli and believe this is a better approach.”

For those who don’t know, the Plugin Directory provided users with a single repo of content that they could use to customize their Plex apps. Inside the Plugin Directory, you could find utility tools, apps for TV networks and shows, movie apps, music apps, and a whole lot more.

But don’t worry, just because the Plex Plugin Directory no longer exists, it doesn’t mean that you can’t install plugins. As the company confirmed in the same post:

“Don’t panic—while the Plugin Directory will soon be gone, you can still manually install plugins for the foreseeable future.”

While we can’t say how long Plex plans to retain plugin functionality (“the foreseeable future” sounds intentionally vague), we can confirm that the feature is still alive and well at the time of writing.

How to Sideload Plex Plugins

plex plugin folder taskbar

So, how do you sideload plugins into Plex? The process is fairly straightforward, as long as you make sure you’re working with the right types of files and you know where to put them.

Let’s take a look at the steps in more detail.

To begin, you need to ensure you have access to the computer or drive that’s running the Plex Media Server app. You cannot sideload plugins if the machine you’re using is only running the Plex Media Player app.

Next, you need to grab the necessary files for the apps you want to install. The best place to find them is on the Plugins section of the official Plex user forums. However, you’ll also find them all over sites like Reddit and GitHub.

A Plex plugin uses the .BUNDLE file extension, so make sure that’s the file you grab. BUNDLE files are compressed; you will need to extract them before use. You can ignore and delete anything in the plugin download that’s not a BUNDLE file.

There are now two options, both of which will achieve the same result:

  1. Right-click on the Plex icon in your taskbar and select Open Plugins Folder.
  2. Navigate to your Plex installation drive and open the Plugins folder manually. On Windows, you’ll find it at %LOCALAPPDATA%Plex Media ServerPlug-ins. On Mac, it’s at ~/Library/Application Support/Plex Media Server/Plug-ins. And on Linux, you will find it in $PLEX_HOME/Library/Application Support/Plex Media Server/Plug-ins.

When you’re finally looking at the plugin folder, simply drag-and-drop the BUNDLE file that you previously downloaded into its new home. There is no installation process to work through.

How to Sideload Plex Plugins Using the Unsupported App Store

plex unsupported app store home page

Instead of sideloading Plex plugins manually, you could turn to the unofficial Unsupported App Store instead. Plex power users have used the service for years. With the demise of the Plex Plugin Directory, it’s now more important than ever.

You will need to sideload the Unsupported App Store using the methodology we described earlier before you can use it. After that, however, the app is almost a like-for-like replacement for the old Directory service.

One of the significant benefits of using the Unsupported App Store to sideload Plex plugins rather than doing it manually is the updates system. The app store can handle all new releases without any input from you. If you manually sideload content, you’ll need to download and install updates yourself every time a new version becomes available.

If you would like more information on the Unsupported App Store, here’s how to install the Unsupported App Store

How to Unlock More Channels on Plex With the Unsupported App Store

How to Unlock More Channels on Plex With the Unsupported App Store

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Note: Since the demise of Plex plugins, the Unsupported App Store is no longer actively developed. It is still supported, however, and continues to offer an easy way to sideload and manage your Plex plugins.

How to Use Sideloaded Plex Plugins

plex plugin app menu bar

Once you’ve sideloaded any Plex plugins that you want to use, you can use them on both the Plex Media Server and Plex Media Player apps.

You can see all your plugins in the panel on the left-hand side of the page on desktop. The location of the plugin files on non-desktops (such as smartphones, smart TVs, and streaming boxes) can vary. However, you’ll always find it within the Online Content section of the app.

Click on a plugin’s tile to start using it.

How to Delete a Sideloaded Plugin

To remove a sideloaded Plex plugin from your system, you need to head to back to the Plex plugin folder that you used during the installation process. There is no longer a way to remove plugins from within the Plex app.

When the plugin folder is open, just find an delete the associated BUNDLE file in the usual way; either by right-clicking and selecting Delete or by hitting the Delete button on your keyboard.

Learn More About Using Plex

Setting Plex up with some killer plugins is only one small way of getting the app working how you want. There are lots of additional little tweaks you can make, especially if you know how to use the various features to their fullest extent.

If you would like to learn more about using Plex, check out our articles listing the best devices to use as a Plex Media Server

The Best Devices to Use as a Plex Media Server

The Best Devices to Use as a Plex Media Server

What are the best devices to use as a Plex media server? Here are the pros and cons of various options.
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and the best Plex plugins for power users

The 10 Best Plex Plugins for Power Users

The 10 Best Plex Plugins for Power Users

You don’t need addons to use Plex. But power users may want to get more out of it and these Plex plugins will help.
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The 10 Best Calibre Plugins for Ebook Lovers

Even if you have used Calibre for years you may not realize that there’s an entire world of plugins for you to delve into.

These Calibre plugins add extra features, help to streamline the app, and provide additional functionality that ebook lovers will find useful. But which are the best Calibre plugins?

In this article we list the best Calibre plugins all ebook lovers should be using, and explain what they do and how they work.

How to Add Plugins to Calibre

First, a quick revision of how to add plugins to Calibre.

Calibre comes with a built-in library of third-party plugins to install, or you can manually upload a file to install an external plugin.

To add a Calibre plugin, follow the steps below:

  1. Open the Calibre app.
  2. Click on Preferences at the top of the window.
  3. Scroll down to the Advanced section.
  4. Click on Plugins.
  5. Either click on Get new plugins to explore Calibre’s list or choose Load plugin from file to install your own.

The Best Calibre Plugins

Now that you know how to add plugins to Calibre, here is our list of the best Calibre plugins. They are all free to use.

1. EpubMerge

If you want to merge ebooks on Calibre, you need to install EpubMerge.

It has lots of use cases. For example, you can merge several books from a series into a single file. You could even combine series to create an entire omnibus of an author’s work. Or you could merge study notes and recipes to create your own compendium.

If you’re a Calibre user with thousands of ebooks in your collection, it might help you cut down on clutter in the library.

The EpubMerge plugin lets you merge an unlimited number of files and provides a way to set the metadata for your new book.

Download: EpubMerge (Free)

2. EpubSplit

best Calibre plugins - epubsplit

EpubSplit is made by the same developer as EpubMerge. It provides the opposite functionality of its sibling, letting you divide your existing ebook files into multiple new books.

If you’ve downloaded an ebook with lots of titles included in a single file, EpubSplit is the tool you’re looking for.

The plugin works by letting the user set Split Lines. You can then preview each divider and set the metadata for each of your new files.

EpubSplit also works if you want to extract some parts of a book while leaving others untouched. For example, in a three-chapter book, you could split off new ebooks for chapters one and three and exclude chapter two.

Download: EpubSplit (Free)

3. Apprentice Alf DRM

DRM casts a long shadow over the ebook market. Books that you buy from some vendors have DRM enabled, meaning some devices won’t be able to read them, you will not be able to make copies of them, and you will not be able to convert your ebooks into other formats

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5 High-Quality Online Ebook Converters for Every Format

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We’ve written an extensive article explaining how to remove the DRM from any ebook you own

How to Remove the DRM on Every Ebook You Own

How to Remove the DRM on Every Ebook You Own

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, but if you want to install a Calibre plugin to remove DRM, the Apprentice Alf app has been the best option for years.

The plugin lets you remove DRM on your own Kindle ebooks, but you cannot use it to remove the restrictions on rented Amazon ebooks or for any ebooks downloaded into the official Kindle app for desktop or mobile.

Download: Apprentice Alf DRM (Free)

4. Job Spy

best Calibre plugins - job spy

The three plugins we’ve looked at so far have all focused on editing the ebook file. Job Spy is different; it’s for anyone who wants to change the way the Calibre app looks and behaves.

There are some tweaks that beginners will find useful. For example, you can customize the User Category, Tag, and Browser icons, increase the number of visible items on the search bar drop-down, and edit the color of the text, background, rows, and more.

However, Job Spy also provides some tools for more experienced users. You can compress the metadata.db file, create a matrix of your customized columns across all your libraries, and send books to a host via FTP transfer.

Download: Job Spy (Free)

5. Kindle Collections

Calibre lets you create customized tags, categories, and other metadata. Unfortunately, there’s no native way to import the data into your Kindle.

Kindle Collections is the solution. You can automatically create collections on your Kindle using the Authors, Series, Tags, or Categories metadata in Calibre, then preview your lists and export them.

The plugin will work automatically with some Kindle devices, but you will need to jailbreak others. Beware that jailbreaking your Kindle will void your warranty.

Download: Kindle Collections (Free)

6. Media File Importer

best Calibre plugins - media file importer

Many of the common ebook formats

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support images, video, and even audio (though you’ll need a compatible ereader to see/hear it).

If you download Media File Importer, you can add other media to Calibre then turn it into a book that you can take with you.

Some people even use Calibre as a photo management app. It is capable of showing image previews, you can add your own metadata, and books can play the role of photo albums. If this sounds appealing, you’ll first need to install the Media File Importer plugin.

Download: Media File Importer (Free)

7. English Noun Frequency

If you’re a language nerd—or if you’re currently trying to learn a new language—check out English Noun Frequency.

It scans a book’s text, then add occurrence frequencies for the nouns to the book’s Comments.

The plugin also has a built-in translator, allowing you to convert your list into your target language.

Download: English Noun Frequency (Free)

8. FanFicFare

Fan fiction stories are popular amongst lovers of particular movies, TV series, and novels.

Very few of them are ever published; the world’s various copyright laws are restrictive. As such, the internet has become the primary medium through which fan fiction content is distributed.

The FanFicFare plugin for Calibre scans more than 100 of the most popular fanfiction sites, then provides you with a list of books and short stories that you can download and read.

Download: FanFicFare (Free)

9. Import List

best Calibre plugins - import list

Anyone who wants to add wishlist functionality to Calibre needs to download Import List. You can create lists of books you want to read and also use the app as a central wishlist hub for all the various lists of books you have on different sites.

The Import List plugin can import lists from your clipboard, a plain text file, and more than 100 websites, including Amazon and Goodreads.

The plugin is capable of matching existing books in your library with your list and can create empty books based on your list.

Download: Import List (Free)

10. Smart Eject

Smart Eject makes Calibre automatically scan for missing books in your library if your computer detects a new drive has been connected or disconnected.

For example, if you keep the bulk of your ebook library on an external hard drive or cloud drive and you disconnect it, Calibre will identify which books are currently unavailable using an in-app icon. When the drive is reconnected, they will once again show as available.

Download: Smart Eject (Free)

Hidden Calibre Features to Check Out

There are dozens of Calibre plugins available, of which these are the best we could find. Hopefully those we have introduced you to here will help give you a flavor of what’s available.

And remember, Calibre offers lots of other cool functionality beyond plugins. Read our list of hidden Calibre features

7 Hidden Calibre Features That’ll Help You Manage Your Ebooks Better

7 Hidden Calibre Features That’ll Help You Manage Your Ebooks Better

Calibre is brilliant, but many of its features fly under the radar. Here are the best Calibre features to help you manage your ebook collection.
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to learn more.

Explore more about: Amazon Kindle, Calibre, Digital Rights Management, Ebooks, eReader.

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The Top SEO Plugins for WordPress in 2019

For websites running on WordPress, there’s a myriad of plugins that can ramp up their SEO ranking and enhance organic traffic. But with more than 50,000 WordPress plugins available in the official directory, it becomes quite daunting to choose the most suitable plugin for managing your SEO.

Today, we‘re going to look at the top three plugin options, and explain why they’re essential to boosting your SERPs.


1. Yoast SEO

One of the most popular WordPress plugins is Yoast SEO. It has gained immense popularity owing to its huge range of features that allow the user to optimize their site for both search engine bots and humans as well.

Yoast SEO is so popular because it is easy to use, and gives you control over the optimization and readability of your content. As a result, you don’t have to write for Google, or any other search engine, you can just write for humans and still end up with content that ranks better.

Yoast SEO’s main features include:

  • Submit an XML sitemap to help Google and Bing index your site;
  • Set the focus keyword for your content;
  • Edit the snippet of text that is displayed on search results alongside your title;
  • Shows you how to optimize your site by providing suggestions;
  • Adds canonical tags to ensure there’s no duplication of content;
  • Allows you to control breadcrumbs on your site;
  • Allows multiple focus keywords;
  • Monitor the number of inbound and outbound links;
  • Integration with the Google Search Console;
  • A readability score to help you improve your content.

There is also a premium version of Yoast, predictably named Yoast SEO Premium, available for $89 per month. It’s expensive, but includes features that benefit video SEO and WooCommerce SEO, so if you’re running a profitable ecommerce business it’s worth considering.


2. Google XML Sitemap

An XML sitemap helps search engines index your website, by listing the URLs of all of your content, as well as their likelihood to need indexing. Google XML Sitemap generates this important file for you.

The main benefit of Google XML Sitemap is that you can update your file regularly, which is important if you have lots of fresh content to add frequently. It also ensures that you don’t make any mistakes, which could damage your ranking.

Google XML Sitemap has been around for almost a decade, and is one of the most widely installed plugins. Once installed, it can take care of all of the work for you. It’s recommended that you use XML Sitemap as soon as you start publishing with WordPress. (You’ll need to use the Google Search Console to submit the URL of the sitemap itself.)


3. W3 Total Cache

An important aspect for every marketer is website speed. The reason being that a slow website, leads to a high abandon rate. With dwindling attention spans, users simply won’t tolerate a slow site. Ultimately a high abandon rate means a downgrading of your search engine ranking, so it’s vital you keep your site fast.

W3 Total Cache Plugin allows a website to scale, and avoids crashes even when there’s a massive influx of traffic. It enhances both user experience, and SEO by reducing download time and improving performance with the help of a CDN (content delivery network).

For a marketer or business owner hoping to build organic traffic, this plugin is essential. Leading web hosts such as, Synthesis, Dream Host, Media Temple, GoDaddy, and Hostgator recommend W3 Total Cache.

The main features of W3 Total Cache are:

  • A 10x improvement in overall website performance (tested with Google Page Speed and WebPagetest);
  • Repeat pages views instantly thanks to caching;
  • Pages render faster;
  • Visitors spend more time on your site;
  • The server performs better, especially at times of high-traffic;
  • Approximately an 80% reduction in bandwidth through minification of resources;
  • Compatibility with shared hosting, virtual private servers, and dedicated servers;
  • Transparent CDN management;
  • Support for Accelerated Mobile Pages;
  • SSL compatibility;
  • Option to use cache-control for browser caching, future expire headers, and entity tags;
  • Access to caching statistics to provide insight into website performance.

There is also a pro version of W3 Total Cache, offering a fragment caching module, exclusive extensions, and full site CDN mirroring. It is expensive at $99 per year, but worthwhile if that is within your budget.


Bonus Tips to Enhance Search Engine Ranking

For novice marketers, the All-in-One SEO Pack lets you optimize WordPress sites for search engines without any additional effort. It generates meta tags and optimizes titles automatically. Those just starting out can simply focus on content and let this plugin take care of the rest.

Images make content much more attractive. SEO Optimized Images is a great plugin that dynamically adds search engine-friendly alt and title attributes to any images you add. This in turn will benefit your search ranking and lead to more visitors.

Simple URLs allows you to manage all the links on your website by using custom post types and 301 redirects, tracking outbound links from your site.

Broken links will damage your ranking. The Broken Link Checker runs through all of your posts, comments, and other content and notifies you of any dead or broken link. You can then edit the links from the plugin’s page instead of updating ever post manually.


Wrapping Up

Whether you’re a newbie or an expert, these simple to use plugins can be invaluable in driving organic traffic to your site. Avoid adding too many plugins, which will slow down your site, and stick to these tried and tested solutions to take care of the vast majority of your needs.


Featured image via DepositPhotos.

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